Ivory Demand SurveyBack

| Research Background | Research team members | Contact Information | Survey findings | Frequency tables | Conclusion |
| Demographic profile of respondents | Powerpoint slides of results release | Appendix: Press release provided by sponsor |


Research Background

In August 2014, WildAid commissioned Public Opinion Programme at The University of Hong Kong to conduct this survey to gauge Hong Kong citizens' views on consuming ivory products and its relative policies.

The research instrument used in this study was designed entirely by the POP Team after consulting WildAid, all fieldwork operations, data collection and analysis were carried out independently by POP, in other words, POP has full independence in the survey design and operation and would take full responsibility for all the findings reported herewith.



Research team members

Research Directors : CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

Project Manager :
LEE Wai-kin Frank

Project Executive :
Li Kin-wing Jasmine

Data Analyst :
TAI Chit-Fai Edward


Survey Date

:

27/11-9/12/2014

Survey Method

:

Telephone survey conducted by real telephone interviewers

Target Population

:

Cantonese-speaking Hong Kong citizens aged 18 or above

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one subject had been available, the one who had his/her birthday next was selected.

Sample size

:

1,021 successful cases

Overall response rate

:

67.0%

Sampling error

:

less than 1.6%  (i.e. +/-3.1% at 95% confidence level)

* In order to increase the representation of the results, figures have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in mid-year 2014 and the educational attainment (highest level attended) distribution collected in the 2011 Census. Figures in the report are prevailed according to the “weighted” sample.




Survey findings (pdf format only)

Frequency tables (pdf format only)

Conclusion(pdf format only)

Appendix: Press release provided by sponsor (pdf format only)


| Research Background | Research team members | Contact Information | Survey findings | Frequency tables | Conclusion |
| Demographic profile of respondents | Powerpoint slides of results release | Appendix: Press release provided by sponsor |