Survey on Hongkongers’ Sense of Security on SavingsBack

| Research Background | Research Team Members | Contact Information | Research Design | Questionnaire |

| Survey Report | Presentation Slides | Press Release prepared by Sponsor |


Research Background

The Hong Kong Deposit Protection Board (HKDPB) commissioned Public Opinion Programme at The University of Hong Kong in july 2018 for a public opinion poll to understand the general Hong Kong public’s saving habits and their senses of security on savings, as well as to investigate, in particular, full-time housewives’ habits of saving “pin money” and their views on it.

The research instrument used in this study was designed entirely by the POP Team after consulting HKDPB. Fieldwork operations and data analysis were conducted independently by the POP Team, without interference from any outside party. In other words, although the questions mainly stemmed from HKDPB’s ideas, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.



Research Team Members

Research Directors :
Project Manager :
Project Executive :
Data Analyst :

CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

LEE Wing-Yi Winnie

PANG Sze-Ki Esther

TAI Chit-Fai Edward

Survey date

:

10-15 August 2018

Survey method

:

Random telephone survey conducted by real interviewers

Target population

:

(1) Cantonese-speaking Hong Kong residents aged 18 or above, and (2) Cantonese-speaking Hong Kong residents who were female full-time housewives aged 18 or above.

Sampling method

:

For the landline and mobile samples, telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his/her birthday next was selected.

Sample size

:

1,236 (1,015 cases came from pure random sampling, while another 221 successful interviews with eligible full-time housewives were conducted by booster sampling)

Effective response rate

:

57.4%

Standard error

:

Less than 1.4% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.1%)

Weighting method

:

The raw data collected for the general population sample have been rim-weighted according to the latest figures obtained from the Census and Statistics Department regarding the gender, age, educational attainment (highest level attended) and economic activity status distribution of the Hong Kong population aged 18 or above. All figures regarding the general population sample described in this report are based on the weighted data. Meanwhile, the figures regarding the full-time housewives sample are based on the raw data.


Research Design

This was a random telephone survey conducted by interviewers under close supervision. To minimize sampling bias, telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample.


The target population of this survey was (1) Cantonese-speaking Hong Kong residents aged 18 or above who spoke Cantonese, and (2) Cantonese-speaking Hong Kong residents who were female full-time housewives aged 18 or above. For the landline samples, when telephone contact was successfully established with a target household, if more than one subject had been available, selection was made using the “next birthday rule” which selected the person who had his/her birthday next. Telephone interviews were conducted during the period of 10 to 15 August, 2018. A total of 1,236 Hong Kong residents of age 18 or above were successfully interviewed, including 831 landline and 405 mobile numbers. Among them, 1,015 cases came from pure random sampling, while another 221 successful interviews with eligible full-time housewives were conducted by booster sampling. The effective response rate of this survey was 57.4%, and the standard sampling error for percentages based on this sample was less than 1.4 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 3.1 percentage points at 95% confidence level.

 

To ensure representativeness of the findings, the raw data collected for the general population sample have been rim-weighted according to the latest figures obtained from the Census and Statistics Department regarding the gender, age, educational attainment (highest level attended) and economic activity status distribution of the Hong Kong population aged 18 or above. All figures regarding the general population sample described in this report are based on the weighted data. Meanwhile, the figures regarding the full-time housewives sample are based on the raw data.

 


Questionnaire (pdf format only)

Survey Report (pdf format only)

Presentation Slides (pdf format only)

Press Release prepared by Sponsor (pdf format only)

| Research Background | Research Team Members | Contact Information | Research Design | Questionnaire |

| Survey Report | Presentation Slides | Press Release prepared by Sponsor |