Survey on Social Improvement Indicators in Cross-strait RegionsBack

| Research Background | Research Team Members | Contact Information | Research Design |

| Questionnaire | Frequency Tables | Related Release |


Research Background

In September 2015, Taiwan’s “Global Views Magazine” commissioned The Public Opinion Programme (POP) at The University of Hong Kong to conduct this survey from 30 September to 13 October 2015 with 823 Cantonese-speaking citizens of Hong Kong of age 20 or above. This survey examines the openness of the society from the perspective of the people, and analyzes the degree of development of the Chinese community from different perspectives, including the government, the legislative unit, the media, the economy, the enterprise, the market, the society, the talents, the generations, the rich and the poor, and so on.

The research instrument used in this study was designed entirely by the POP Team after consulting our partner. Fieldwork operations and data analysis were also conducted independently by the POP Team, without interference from any outside parties. In other words, although POP has sought opinion from our partner regarding the questionnaire design, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.

Research Directors :
Project Manager :
Data Analyst :

CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

LEE Wai-kin Frank

TAI Chit-Fai Edward

Survey date

:

30 September to 13 October 2015

Survey method

:

Random telephone survey conducted by real interviewers

Target population

:

Cantonese-speaking Hong Kong citizens aged 20 or above

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one subject had been available, the one who had his/her birthday next was selected.

Sample size

:

823 successful cases

Response rate

:

63.7%

Standard error

:

Less than 1.7% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.4 percentage points)


Research Design

Telephone interviews were conducted by telephone interviewers under close supervision. All data were collected by interviewers using a Web-based Computer Assisted Telephone Interview (Web-CATI) system invented in-house by the research team, which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision and random checking, voice recording, screen capturing and camera surveillance were used to monitor the interviewers’ performance.

 

Telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample.

 

The target population of the survey was Hong Kong residents aged 20 or above who spoke Cantonese. After telephone contact was successfully established with a target household, one eligible person was selected using “next birthday rule” for the interview. Telephone interviews were conducted during the period of 30 September to 13 October 2015. A total of 823 Hong Kong residents of age 20 or above were successfully interviewed. The response rate of this survey was 63.7%, and the standard sampling error for percentages based on this sample was less than 1.7 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 3.4 percentage points at 95% confidence level.


| Research Background | Research Team Members | Contact Information | Research Design |

| Questionnaire | Frequency Tables | Related Release |