Survey on Local Property Market and Intention to Purchase Property (Dec 2017, Third Round)Back

| Research Background | Research Team Members | Contact Information | Research Design |

| Demographic profile of respondents | Frequency Tables | Related Release |


Research Background

In December 2017, Centaline Mortgage Broker Limited commissioned The Public Opinion Programme (POP) at The University of Hong Kong to conduct this survey from 4 to 6 December 2017 with 1,029 Cantonese-speaking citizens of Hong Kong of age 18 or above. The objective was to gauge the views of Hong Kong citizens on local property market and their intention to purchase property.

The research instrument used in this study was designed entirely by the POP Team after consulting Centaline Mortgage Broker Limited. Fieldwork operations and data analysis were also conducted independently by the POP Team, without interference from any outside parties. In other words, although POP has sought opinion from Centaline Mortgage Broker Limited regarding the questionnaire design, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.


Research Directors :
Project Manager :
Data Analyst :

CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

LEE Wai-kin Frank

TAI Chit-Fai Edward

Survey date

:

4– 6 December 2017

Survey method

:

Random telephone survey conducted by real interviewers

Target population

:

Cantonese-speaking Hong Kong citizens aged 18 or above

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one subject had been available, the one who had his/her birthday next was selected.

Sample size

:

1,029 successful cases

Response rate

:

60.8%

Standard error

:

Less than 1.6% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.2 percentage points)

Weighting method

:

The raw data have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2016 year-end and the educational attainment (highest level attended) distribution collected in the 2011 Census. The mobile sample has also been rim-weighted according to the basic Public Sentiment Index (PSI) figures collected in the landline sample.



Research Design

Telephone interviews were conducted by telephone interviewers under close supervision. All data were collected by interviewers using a Web-based Computer Assisted Telephone Interview (Web-CATI) system invented in-house by the research team, which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision and random checking, voice recording, screen capturing and camera surveillance were used to monitor the interviewers’ performance.

 

Telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample.

 

The target population of the survey was Hong Kong residents aged 18 or above who spoke Cantonese. After telephone contact was successfully established with a target household, one eligible person was selected using “next birthday rule” for the interview. Telephone interviews were conducted during the period of 4 to 7 December, 2017. A total of 1,029 Hong Kong residents of age 18 or above were successfully interviewed. The response rate of this survey was 60.8%, and the standard sampling error for percentages based on this sample was less than 1.6 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 3.2 percentage points at 95% confidence level.

 

To ensure representativeness of the findings, the raw data have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2016 year-end and the educational attainment (highest level attended) distribution collected in the 2011 Census. The mobile sample has also been rim-weighted according to the basic Public Sentiment Index (PSI) figures collected in the landline sample.


| Research Background | Research Team Members | Contact Information | Research Design |

| Demographic profile of respondents | Frequency Tables | Related Release |