Survey on People’s Views on Hong Kong’s Property Market (April 2019, Second Round)Back

Research Background

In April 2019, StarPro Agency Limited commissioned The Public Opinion Programme (POP) at The University of Hong Kong to conduct this survey again from 8 to 10 April 2018 with 502 Cantonese-speaking citizens of Hong Kong of age 18 or above. The objective was to gauge the views of local citizens on Hong Kong’s property market.

The research instrument used in this study was designed entirely by the POP Team after consulting StarPro Agency Limited. Fieldwork operations and data analysis were also conducted independently by the POP Team, without interference from any outside parties. In other words, although POP has sought opinion from StarPro Agency Limited regarding the questionnaire design, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.

Research Design

Telephone interviews were conducted by telephone interviewers under close supervision. All data were collected by interviewers using a Web-based Computer Assisted Telephone Interview (Web-CATI) system invented in-house by the research team, which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision and random checking, voice recording, screen capturing and camera surveillance were used to monitor the interviewers’ performance.

Telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample.

The target population of the survey was Hong Kong residents aged 18 or above who spoke Cantonese. After telephone contact was successfully established with a target household, one eligible person was selected using “next birthday rule” for the interview. Telephone interviews were conducted during the period of 8 to 10 April, 2019. A total of 502 Hong Kong residents of age 18 or above were successfully interviewed, including 323 landline and 179 mobile numbers. The response rate of this survey was 63.6%, and the standard sampling error for percentages based on this sample was less than 2.2 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 4.5 percentage points at 95% confidence level.

To ensure representativeness of the findings, the raw data has been rim-weighted according to figures provided by the Census and Statistics Department. The gender-age distribution of the Hong Kong population came from “Mid-year population for 2017”, while the educational attainment (highest level attended) distribution and economic activity status distribution came from “Women and Men in Hong Kong - Key Statistics (2018 Edition)”. All the figures in this report are rim-weighted figures.

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• Survey on People’s Views on Hong Kong’s Property Market (Dec 2018, First Round)