Survey on “House Slaves”Back

| Research Background | Research Team Members | Contact Information | Research Design | Demographics of Respondents | Frequency Tables |

| Related News Report |


Research Background

The Federation of Public Housing Estates and HK01 commissioned Public Opinion Programme at The University of Hong Kong in September 2018 to conduct this survey on 11 to 25 October 2018 with 508 Cantonese-speaking Hong Kong citizens aged 18 to 45, but excluding those who own more than one property including overseas properties. The goal is to gauge Hong Kong people’s living conditions and views on buying or renting property.

The research instrument used in this study was designed entirely by the POP Team after consulting commissioning parties. Fieldwork operations and data analysis were conducted independently by the POP Team, without interference from any outside party. In other words, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.



Research Team Members

Research Directors :
CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

Project Manager :
LEE Wai-kin Frank

Data Analyst :
TAI Chit-Fai Edward

Survey date

:

11-25/10/2018

Survey method

:

Random telephone survey conducted by real interviewers

Target population

:

Cantonese-speaking Hong Kong citizens aged 18 to 45, but excluding those who own more than one property including overseas properties

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one subject had been available, the one who had his/her birthday next was selected.

Sample size

:

508 successful cases (including 176 landline and 332 mobile numbers)

Effective response rate

:

53.6%

Standard error

:

Less than 2.2% (At 95% confidence level, the maximum sampling error of all percentages should be no more than +/-4.4 percentage points)


Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

 

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

 

The target population of this survey was Cantonese-speaking Hong Kong citizens aged 18 to 45, but excluding those who own more than one property including overseas properties. For landline sample, when telephone contact was successfully established with a target household, one eligible subject was interviewed. If more than one eligible subject had been available, selection was made using the “next birthday rule” which selected the person who had his/her birthday next. The survey was conducted on 11 to 25 October 2018. A total of 508 eligible respondents were successfully interviewed, including 176 landline and 332 mobile samples. The effective response rate of this survey was 53.6%, and the standard sampling error for percentages based on this sample was less than 2.2 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 4.4 percentage points at 95% confidence level.

 


| Research Background | Research Team Members | Contact Information | Research Design | Demographics of Respondents | Frequency Tables |

| Related News Report |