Survey on Hong Kong Public’s Attitudes Towards Rights of People of Different Sexual Orientations 2015 (Sponsored by Hon Cyd Ho Sau-lan, Legislative Councillor)Back

Research Background

In October 2012 and October 2013, Hon Cyd Ho Sau-lan, Legislative Councillor commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct the “Survey on Hong Kong Public’s Attitudes Towards Rights of People of Different Sexual Orientations” aiming to understand citizens’ attitudes towards the rights of people of different sexual orientation and related opinions on them. In July 2015, Hon Cyd Ho Sau-lan commissioned POP again to conduct this “Survey on Hong Kong Public’s Attitudes Towards Rights of People of Different Sexual Orientations 2015” which targeted at Hong Kong residents aged 18 or above who speak Cantonese. The survey was specifically designed to track and understand citizens’ attitudes towards the rights of people of different sexual orientation and related opinions on them, and to compare the results with that of the previous surveys.

The survey questionnaire was designed independently by POP after consulting Hon Cyd Ho Sau-lan, all fieldwork operations, data collection and analysis were also carried out independently by POP, and POP would take full responsibility for all the findings reported herewith.

Research Team Members

Research Directors :	Project Manager :	Project Executive :	Data Analyst :
CHUNG Ting-Yiu Robert and PANG Ka-Lai Karie	LEE Wing-Yi Winnie	LI Kin-Wing Jasmine	TAI Chit-Fai Edward

Contact Information

Survey date	:	7-8 September 2015
Survey method	:	Random telephone survey conducted by real interviewers
Target population	:	Cantonese-speaking Hong Kong residents aged 18 or above
Sampling method	:	Telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his/her birthday next was selected.
Sample size	:	522
Overall response rate	:	66.3%
Standard error	:	Less than 2.2% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-4.4%)
Weighting method	:	The raw data collected has been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2015 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census.

Research Design

This was a random telephone survey conducted by interviewers under close supervision. To minimize sampling bias, telephone numbers were randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers were then eliminated according to computer and manual dialing records to produce the final sample. When telephone contact was successfully established with a target household, if more than one subject had been available, selection was made using the “next birthday rule” which selected the person who had his/her birthday next.

The target population of this survey was Cantonese-speaking Hong Kong residents aged 18 or above. Telephone interviews were conducted during the period of 7-8 September 2015. A total of 522 Hong Kong residents of age 18 or above were successfully interviewed. The overall response rate of this survey was 66.3%, and the standard sampling error for percentages based on this sample was less than 2.2 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 4.4 percentage points at 95% confidence level.

To ensure representativeness of the findings, the raw data collected has been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2015 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census.

Frequency Report (Chinese pdf format only)

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