Survey on Awareness of Ovarian Cancer of Hong Kong WomenBack

| Research Background | Research Design | Research Team Mmembers| Contact Information | Frequency Tables |

| Questionnaire | Press Release Prepared by Sponsor| Presentation Slides Prepared by Sponsor|


Research Background

In December 2016, Hong Kong Society of Clinical Oncology commissioned the Public Opinion Programme (POP) of The University of Hong Kong to conduct this “Survey on Awareness of Ovarian Cancer of Hong Kong Women” targeting Cantonese speaking Hong Kong women of age 18-64. The survey aimed to gauge Hong Kong women’s awareness of ovarian cancer.

 

The research instrument used in this study was designed entirely by the POP Team after consulting Hong Kong Society of Clinical Oncology, while both POP and Hong Kong Society of Clinical Oncology had equal say in the final instrument. Moreover, fieldwork operations, data collection and data analysis were conducted independently by the POP Team, without interference from any party. In other words, although the content of the questionnaire mainly came from the commissioning organization, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.


Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

 

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

 

The target population of this survey was Cantonese-speaking Hong Kong women aged 18-64. If more than one eligible subject had been available, selection was made using the "next birthday rule" which selected the person who had his/her birthday next. The survey was conducted during the period of December 12, 2016 to January 3, 2017. A total of 508 respondents were successfully interviewed. The effective response rate of this survey was 80.5%, and the standard sampling error for percentages based on this sample was less than 2.2 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 4.4 percentage points at 95% confidence level.



Research Team Members

Research Directors

:

CHUNG Ting-Yiu Robert and PANG Ka-Lai Karie

 

Project Manager

:

LEE Wing-Yi Winnie

 

Project Executive

:

LI Kin-Wing Jasmine

 

Data Analyst

:

TAI Chit-Fai Edward


Survey date

:

December 12, 2016 to January 3, 2017

Target population

:

Cantonese-speaking Hong Kong women aged 18-64

Survey method

:

Random telephone survey conducted by real interviewers

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his/her birthday next was selected.

Sample size

:

508 successful cases

Effective response rate

:

80.5% (based on the number of eligible target respondents)

Standard error

:

Less than 2.2% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-4.4 percentage points)




Frequency Tables

Questionnaire (Chinese pdf format only)

Press Release Prepared by Sponsor (Chinese pdf format only)

PowerPoint Slides Prepared by Sponsor (Chinese pdf format only)


| Research Background | Research Team Members | Contact Information| Research Design |

| Survey Report | Press Release Prepared by Sponsor| PowerPoint Slides Prepared by Sponsor|