Survey on Pangolin Consumption Trends in Hong KongBack

| Research Background | Research Team Members | Contact Information | Survey findings |

| Demographic profile of respondents | Appendix: Press release provided by sponsor|


Research Background

In June 2015, Humane Society International commissioned Public Opinion Programme at The University of Hong Kong to conduct this survey to gauge Hong Kong citizens’ views on pangolin consumption.

The research instrument used in this study was designed entirely by the POP Team after consulting Humane Society International, all fieldwork operations, data collection and analysis were carried out independently by POP, in other words, POP has full independence in the survey design and operation and would take full responsibility for all the findings reported herewith.



Research Team Members

Research Directors :
Project Manager :
Project Executive :
Data Analyst :

CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

LEE Wai-kin Frank

Li Kin-wing Jasmine

TAI Chit-Fai Edward

Survey date

:

9/6-2/7/2015

Survey method

:

Telephone survey conducted by real telephone interviewers

Target population

:

Cantonese-speaking Hong Kong citizens aged 18 or above

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one subject had been available, the one who had his/her birthday next was selected.

Sample size

:

1,037 successful cases

Overall response rate

:

67.6%

Standard error

:

less than 1.6%  (i.e. +/-3.1% at 95% confidence level)



| Research Background | Research Team Members | Contact Information | Survey findings |

| Demographic profile of respondents | Appendix: Press release provided by sponsor|