In March 2013, Mind Resource Ogilvy Limited commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct this “Survey on Hong kong Citizens’ knowledge and opinion on sub-health”. Target population of this survey was Cantonese-speaking Hong Kong Citizens aged 18-65. The main objective of this survey was to gauge Hong Kong citizens’ awareness and prevention towards sub-health as well as their sub-health condition.
The research instrument used in this study was designed by the POP Team after consulting Mind Resource Ogilvy Limited. Meanwhile, fieldwork operations, data collection and analysis were conducted independently by the POP Team, without interference from the commissioning body or any outside party. In other words, although POP has sought opinion from Mind Resource Ogilvy Limited regarding the questionnaire design, POP was given full autonomy to design and operate the study. In return, POP would take full responsibility for all the findings reported herewith.
