Contact InformationBack

 

Date of survey

:

August 4 to 17, 2015

 

Survey method

:

Telephone survey conducted by telephone interviewers

 

Target population

:

Expected to belong to post 80s/90s who are credit card users and have not settled their credits by full payment for at least once before, selected randomly from the database provided by commissioning body

 

Sampling method

:

Telephone numbers were selected randomly from the database provided by commissioning body. When interviewers reached the target respondents successfully, the eligibility of target respondents would be confirmed before the survey started.

 

Sample size

:

509 successful cases, including 389 post-80s and 108 post-90s respondents, which mean 497 post 80s/90s respondents in total

 

Effective response rate

:

73.3% (calculated based on eligible target respondents)

 

Std. sampling error

:

Less than 2.2% (at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-4.4 percentage points)


Breakdown of contact information of the survey

 

Frequency

Percentage

Respondents’ ineligibility confirmed

1,255

14.9%

Fax/ data line

1

<0.1%

Invalid number

796

9.5%

Call-forwarding

144

1.7%

Non-residential number

23

0.3%

Special technological difficulties

3

<0.1%

No eligible respondents

288

3.4%

 

Respondents’ eligibility not confirmed

4,402

52.4%

Line busy

385

4.6%

No answer

2,392

28.5%

Answering device

1,298

15.5%

Call-blocking

7

0.1%

Language problem

48

0.6%

Interview terminated before the screening question

262

3.1%

Others

10

0.1%

 

 

 

Respondents’ eligibility confirmed, but failed to complete the interview

2,229

26.6%

Household level refusal

0

0.0%

Known respondent refusal

5

0.1%

Appointment date beyond the end of the fieldwork period

2,199

26.2%

Partial interview

11

0.1%

Respondent Never Available

0

0.0%

Dead

0

0.0%

Physically or Mentally Unable

0

0.0%

Miscellaneous

14

0.2%

 

 

 

Successful cases

509

6.1%

 

 

 

Total

8,395

100.0%


Calculation of overall effective response rate

   Effective response rate
= [Successful cases / (Successful cases + Partial interview + Refusal cases by eligible respondents + Refusal cases by prorated-eligible respondents*) ]
= [ 509 / (509 + 11 + 5+ 262 [(509 + 11 + 5) / (509 + 11 + 5 + 288)]*) ]
= 73.3%
*Figure obtained by prorata