Path of Democracy Public Opinion Survey 2015Back

| Research Background | Research Team Members | Contact Information |

| Research Design | Questionnaire | Frequency Report |


Research Background

In September 2015, Path of Democracy commissioned the Public Opinion Programme (POP) of The University of Hong Kong to conduct this “Path of Democracy Public Opinion Survey 2015” to gauge Hong Kong people’s views on different political orientation and related issues. The target population are Cantonese-speaking Hong Kong citizens aged 18 or above.

The research instrument used in this study was designed entirely by the POP Team after consulting Path of Democracy. Fieldwork operations, data collection and data analysis were conducted independently by the POP Team without interference from any party. In other words, although the content of the questionnaire mainly came from the commissioning organization, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.



Research Team Members

Research Directors :
Project Manager :
Project Executive :
Data Analyst :

CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

LEE Wing-Yi Winnie

CHU Cho-Leung Stanley

TAI Chit-Fai Edward

Survey date

:

12-17/10/2015

Target population

:

Cantonese-speaking Hong Kong citizens aged 18 or above

Survey method

:

Random telephone survey conducted by real interviewers

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his/her birthday next was selected.

Sample size

:

1,010 successful cases

Response rate

:

65.3%

Standard error

:

Less than 1.6% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.1 percentage points)


Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

 

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

 

The target population of this survey was Cantonese-speaking Hong Kong citizens aged 18 or above. If more than one eligible subject had been available, selection was made using the “next birthday rule” which selected the person who had his/her birthday next.

 

The survey was conducted during the period of October 12 to 17, 2015. A total of 1,010 respondents were successfully interviewed. The response rate of this survey was 65.3%, and the standard sampling error for percentages based on this sample was less than 1.6 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 3.1 percentage points at 95% confidence level.


Questionnaire (Chinese pdf format only)

Frequency Report (Chinese pdf format only)

| Research Background | Research Team Members | Contact Information |

| Research Design | Questionnaire | Frequency Report |