Additional Questions by HK01 for Policy Address Instant SurveyBack

Research Background

HK01 commissioned Public Opinion Programme at The University of Hong Kong in January 2016 to conduct this survey on 13 January 2016 (i.e. the evening after CE announced the Policy Address) with 522 HK citizens aged 18 or above who knew about the contents of the Policy Address. The goal is to gauge the public views on the popularity and appraisal on performance of the Chief Executive after the announcement of 2016 Policy Address.

The research instrument used in this study was designed entirely by the POP Team after consulting HK01. Fieldwork operations and data analysis were conducted independently by the POP Team, without interference from any outside party. In other words, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.

Research Team Members

Research Directors :	Project Manager :	Project Executive :	Data Analyst :
CHUNG Ting-Yiu Robert and PANG Ka-Lai Karie	LEE Wai-kin Frank	LI Kin-wing Jasmine	TAI Chit-Fai Edward

Contact Information

Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

The target population of this survey was Cantonese-speaking Hong Kong citizens aged 18 or above who know about the contents of the Policy Address. If more than one eligible subject had been available, selection was made using the “next birthday rule” which selected the person who had his/her birthday next. The survey was conducted on January 13, 2016. A total of 522 eligible respondents were successfully interviewed. The effective response rate of this survey was 64.1%, and the standard sampling error for percentages based on this sample was less than 2.0 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 4.1 percentage points at 95% confidence level.

To ensure representativeness of the findings, the raw data collected have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2015 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census. All figures are based on the weighted sample.