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In September 2013, Mind Resource Ogilvy Limited commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct this “Survey on Local Women’s Awareness of Nutrition Intake during Pre-Pregnancy Stage”, which targeted at Cantonese-speaking Hong Kong female citizens of age 18-45 who are married or in a relationship with a stable partner. The survey was specifically designed to understand Hong Kong female’s knowledge and behavior towards nutrition intake during pre-pregnancy stage.

The survey questionnaire was designed independently by POP after consulting Mind Resource Ogilvy Limited, all fieldwork operations, data collection and analysis were also carried out independently by POP, and POP would take full responsibility for all the findings reported herewith. The survey methodology and results are open to the public.