Background InformationBack

In December 2012, Microsoft Hong Kong commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct this “Modern Family Lifestyle Survey”, which targeted at Cantonese speaking HK citizens of age between 18 and 60 year old who own at least one computer or mobile device and living with at least one other family members. The survey was specifically designed to understand Hong Kong people’s usage pattern of computer and mobile devices.

The survey questionnaire was designed independently by POP after consulting Microsoft Hong Kong, all fieldwork operations, data collection and analysis were also carried out independently by POP, and POP would take full responsibility for all the findings reported herewith. The survey methodology and results are open to the public.