Contact informationBack
| Date of survey | : | April 22 – May 7, 2008 | |
| Survey method | : | Telephone survey with interviewers | |
| Target population | : | Local SMEs of all sectors in Hong Kong. According to the Dun & Bradstreet Hong Kong Database Census, there are currently more than 230,000 SMEs operating in Hong Kong | |
| Sampling method | : |
The contacts were randomly drawn from the D&B HK Database, supplemented by the SME Directory maintained by the Hong Kong Trade Development Council. Duplicated numbers were filtered, and the remaining numbers were mixed in random order to produce the final sampling frame.
|
|
| Sample size | : | 503 successful cases | |
| Overall Response rate | : | 66.4% | |
| Std. sampling error | : | Less than2.2% |
| Table 1 Calculation of effective response rate |
|
| Table 2 Breakdown of contact information of the survey |
Frequency |
Percentage |
|
| Respondents' ineligibility confirmed | 411 |
16.6 % |
| Fax/ data line | 37 |
1.5% |
Invalid number |
320 |
12.9% |
Call-forwarding/ mobile/ pager number |
3 |
0.1% |
Special technological difficulties |
13 |
0.5% |
| No eligible respondents (e.g. non-SME) | 38 |
1.5% |
|
|
|
Respondents' eligibility not confirmed |
1,189 |
47.9 % |
| Line busy | 12 |
0.5% |
No answer |
159 |
6.4% |
| Answering device | 27 |
1.1% |
Call-blocking |
7 |
0.3% |
Language problem (i.e. non-Cantonese) |
76 |
3.1% |
| Interview terminated before the screening question | 265 |
10.7% |
| Others | 643 |
25.9% |
|
|
|
Respondents' eligibility confirmed, but failed to complete the interview |
378 |
15.2 % |
| Company-level refusal | 7 |
0.3% |
| Known respondent refusal | 0 |
0.0% |
| Appointment date beyond the end of the fieldwork period | 370 |
14.9% |
| Partial interview | 1 |
0.0% |
| Miscellaneous | 0 |
0.0% |
|
|
|
| Successful cases | 503 |
20.3% |
|
|
|
| Total | 2,481 |
100.0% |
