Telephone questionnaire (English version)Back
| Section I Self Introduction |
| Good evening, sir/miss/madam, my name is X, I am an interviewer from the Public Opinion Programme of the University of Hong Kong. We would like to ask for your opinion regarding Hong Kong Harbour Fest, which would only take you a couple of minutes. Please be rested assured that your number was randomly selected from our database and the information you provide will be kept strictly confidential. |
| [R1] Which district do you live in? |
| Wan Chai |
| Eastern |
| Central & Western |
| Southern |
| Kwun Tong |
| Kowloon City |
| Wong Tai Sin |
| Mong Kok |
| Sham Shui Po |
| Yau Tsim |
| Sai Kung |
| Sha Tin |
| Islands |
| Tsuen Wan |
| Kwai Tsing |
| Tuen Mun |
| Yuen Long |
| North |
| Tai Po |
| Refuse to answer |
| [R2] How many people are there in your family (living together)? |
| 【199 = refuse to answer】 (Exact number) |
| Section II Selection of Respondent |
| [R3] Are you aged 15 or above? If there is more than one available, may I speak to the one who will have his/her birthday next? (If the one who answers the phone is not 15 or above, then interviewer asks, "Is there any member of your family who is 15 or above?" If none, terminate the interview) |
| Yes |
| No (terminate) |
| Section III The Questionnaire |
| 1. Hong Kong Harbour Fest has already ended on November 9. Generally speaking, do you think it is a successful or unsuccessful event? (Interviewer to probe degree) |
| Very successful |
| Quite successful |
| Half-half |
| Quite unsuccessful |
| Very unsuccessful |
| Don't know / Hard to say |
| 2. On the whole, do you think Hong Kong Harbour Fest has made a positive or negative impact on the international image of Hong Kong? (Interviewer to probe degree) |
| Very positive impact |
| Quite positive impact |
| No impact at all |
| Quite negative impact |
| Very negative impact |
| Don't know / Hard to say |
| 3. How successful do you think Hong Kong Harbour Fest is in demonstrating to the world that Hong Kong has gone out of the shadows under SARS? (Interviewer to probe degree) |
| Very successful |
| Quite successful |
| Half-half |
| Quite unsuccessful |
| Very unsuccessful |
| Don't know / Hard to say |
| 4. How about its efficacy in attracting tourists to Hong Kong? (Interviewer to probe degree) |
| Very successful |
| Quite successful |
| Half-half |
| Quite unsuccessful |
| Very unsuccessful |
| Don't know / Hard to say |
| 5. How about its efficacy in reviving Hong Kong's economy? (Interviewer to probe degree) |
| Very successful |
| Quite successful |
| Half-half |
| Quite unsuccessful |
| Very unsuccessful |
| Don't know / Hard to say |
| 6. The Government has to contribute $100 millions for organizing Hong Kong Harbour Fest, meaning that each Hong Kong citizen has to pay $15. Do you think this is value for money? |
| Yes |
| No |
| Don't know / Hard to say |
| 7. The Government has to contribute $0.82 million for the visit of Real Madrid Football Club, meaning that each Hong Kong citizen has to pay 10 cents. Do you think this is value for money? |
| Yes |
| No |
| Don't know / Hard to say |
| 8. The Government has to contribute $17 millions for organizing the annual Hong Kong Arts Festival, meaning that each Hong Kong citizen has to pay $2.6. Do you think this is value for money? |
| Yes |
| No |
| Don't know / Hard to say |
| 9. After the SARS epidemic, the Government has allocated $1 billion to launch various large scale publicity and promotions internationally and locally, meaning that each Hong Kong citizen has to pay $150. How much should each Hong Kong citizen pay for organizing activities like Hong Kong Harbour Fest would sound reasonable to you? |
| [Exact figure: 0 - 150] |
| 10. On the whole, do you think there were sufficient promotion activities for Hong Kong Harbour Fest? (Interviewer to probe degree) |
| Very sufficient |
| Quite sufficient |
| Half-half |
| Quite insufficient |
| Very insufficient |
| Don't know / Hard to say |
| 11. At Hong Kong Harbour Fest, local and international artists performed on the same stage, such as the "crossover" of local singers Nicolas Tse and Joey Yung with Rolling Stones. Do you think such idea is good or bad? (Interviewer to probe degree) |
| Very good |
| Quite good |
| Half-half |
| Quite bad |
| Very bad |
| Don't know / Hard to say |
| 12. Do you think the Tamar site was an appropriate location for organizing Hong Kong Harbour Fest? (Interviewer to probe degree) |
| Very appropriate |
| Quite appropriate |
| Half-half |
| Quite inappropriate |
| Very inappropriate |
| Don't know / Hard to say |
| 13. Apart from the most expensive tickets of HK$1988 for the 2 particular concerts featuring Rolling Stones, the ticket prices of the Harbour Fest normally ranged from the cheapest HK$100 to the most expensive HK$988. Do you think the pricing is too high, too low or reasonable? |
| Too high |
| Reasonable |
| Too low |
| Don't know / Hard to say |
| 14. Because the British group Atomic Kitten was unable to perform for the Harbour Fest concert on October 24, the Government eventually decided to distribute the tickets to the citizens for free. Do you agree with this arrangement? |
| Very much agreed |
| Quite agreed |
| Half-half |
| Quite disagreed |
| Very much disagreed |
| Don't know / Hard to say |
| 15. Then, do you think the allocation of 4 free tickets to each person is too many, too few or just right? |
| Too many |
| Just right |
| Too few |
| Don't know / Hard to say |
| 16. The average attendance of Hong Kong Harbour Fest was below satisfaction, and you think the major reason is: (Interviewer not to read out the answers, multiple answers allowed) |
| Tickets too expensive |
| Performers not attractive enough |
| Production not attractive enough |
| Insufficient promotions |
| Too much negative media coverage |
| Negative reviews |
| Hong Kong people not interested in music festivals |
| Others (please specify) |
| Don't know / Hard to say |
| 17. Did you attend any concert of Hong Kong Harbour Fest? (If yes, interviewer to probe the number of concerts attended) |
| Yes [Exact figure] (Skip to Q.19) |
| Yes, but forgot the number of concerts attended (Skip to Q.19) |
| No |
| Don't know / Don't remember |
| 18. [Only for those who answered "No" in Q.17] Why didn't you attend the concert(s)? (Interviewer not to read out the answers, multiple answers allowed) (Skip to Q.24) |
| Tickets too expensive / No extra money |
| Performers not attractive enough |
| Production not attractive enough |
| Insufficient promotions |
| Didn't know Hong Kong Harbour Fest until it was over |
| Not in Hong Kong |
| No time / Too busy |
| Too much negative media coverage |
| Negative reviews |
| Not interested in music festivals |
| Didn't like the location |
| Didn't like the idea of "East meets West" |
| Others (please specify) |
| Don't know / Hard to say |
| 19. [Only for those who answered "Yes" in Q.17] What reason(s) could best describe why you have attended the concert(s) of Hong Kong Harbour Fest? (Interviewer not to read out the answers, multiple answers allowed) |
| Attracted by the performers/production |
| Attracted by the promotional material |
| Attracted by positive reviews/recommendations |
| Accompanied family members / friends / colleagues / classmates |
| Received a complimentary ticket |
| Wanted to contribute in promoting the image of Hong Kong |
| Wanted to contribute in reviving the economy of Hong Kong |
| Others (please specify) |
| Don't know / Hard to say |
| 20. [Only for those who answered "Yes" in Q.17] Please use a scale of 0-100 to rate your overall appreciation of the concert(s), with 0 indicating absolutely not enjoyable, 100 absolutely enjoyable and 50 being half-half. How would you rate the concert(s)? 【Exact figure】 |
| 21. [Only for those who answered "Yes" in Q.17] How satisfied are you with the performers in general? (Interviewer to probe degree) |
| Very satisfied |
| Quite satisfied |
| Half-half |
| Quite dissatisfied |
| Very dissatisfied |
| Don't know / Hard to say |
| 22. [Only for those who answered "Yes" in Q.17] How satisfied are you with the overall production quality of the concert(s), including stage, sound and visual effects? (Interviewer to probe degree) |
| Very satisfied |
| Quite satisfied |
| Half-half |
| Quite dissatisfied |
| Very dissatisfied |
| Don't know / Hard to say |
| 23. All in all, do you think Hong Kong Harbour Fest has achieved one of its objectives, which was providing Hong Kong residents the best in "feel good" international entertainment? |
| Yes |
| No |
| Don't know / Hard to say |
| 24. Do you like the idea of organizing annual musical festivals like Hong Kong Harbour Fest? |
| Yes |
| No |
| Don't know / Hard to say |
| Section IV Personal Particulars Now I'd like to know some of your personal particulars in order to facilitate our analysis. |
| [D1] Gender |
| Male |
| Female |
| [D2] Age (exact number) |
| [D3] Education Attainment |
| Primary or below |
| Secondary |
| Matriculated |
| Tertiary, non-degree course |
| Tertiary, degree course |
| Tertiary or above |
| Refuse to answer |
| [D4] The type of ownership of your house is: |
| Self-purchased, or |
| Rent? |
| Refuse to answer |
| [D5] House type |
| Public housing estate |
| Housing Authority subsidized sale flats |
| Housing Society subsidized sale flats |
| Private housing |
| Village: villas / bungalows / modern village houses |
| Village: simple stone structures / traditional village houses |
| Staff quarters |
| Others |
| Refuse to answer |
| [D6] Occupation |
| Managers and administrators |
| Professionals |
| Associate professionals |
| Clerks |
| Service workers and shop sales workers |
| Skilled agricultural and fishery workers |
| Craft and related workers |
| Plant and machine operators and assemblers |
| Non-skilled workers |
| Students |
| Housewives |
| Unclassified |
| Others (unemployed, retired, etc.) |
| Refuse to answer |
| [D7] Personal Monthly Income (excluding government assistance, domestic expenses, interests, etc) |
| No income |
| Below HK$5,000 |
| HK$5,000-9,999 |
| HK$10,000-14,999 |
| HK$15,000-19,999 |
| HK$20,000-29,999 |
| HK$30,000-39,999 |
| HK$40,000-49,999 |
| HK$50,000 or above |
| Refuse to answer |
| [DM8] Language of the Interview |
| Cantonese |
| English |
| Putonghua |
| [DM9] Birth Place |
| Hong Kong (End of interview) |
| Mainland China |
| Taiwan |
| Macau |
| S.E. Asia (e.g. Malaysia, Indonesia, Vietnam) |
| Canada |
| USA |
| Australia |
| England |
| Others |
| Don't know |
| Refuse to answer |
| [DM10] How long have you been living in Hong Kong? (If answer = "1 year or less", interviewer to probe "Are you a tourist?") |
| 1 year or less |
| 2 years |
| 3 years |
| 4 years |
| 5 years |
| 6 years |
| 7 years |
| 8 years |
| 9 years |
| 10 years |
| 11 years or above |
| Forgotten |
| Tourist |
| Refuse to answer |
