Frequency Tables of General SurveyBack
Table 3 Perceived overall successfulness of the Harbour Fest
[Q1] 【For all respondents】Hong Kong Harbour Fest has already ended on November 9. Generally speaking, do you think it is a successful or unsuccessful event? (Interviewer probed intensity)
Frequency | Percentage | |||
Very successful | 18 | ) | 0.9% | ) |
Quite successful | 145 | ) 163 | 7.2% | ) 8.1% |
Half-half | 365 | 18.1% | ||
Quite unsuccessful | 568 | ) | 28.2% | ) |
Very unsuccessful | 637 | ) 1,205 | 31.6% | ) 59.8% |
Don't know / Hard to say | 280 | 13.9% | ||
Total | 2,013 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 13 |
Table 4 Perceived impact on the international image of Hong Kong made by the Harbour Fest
[Q2] 【For all respondents】On the whole, do you think Hong Kong Harbour Fest has made a positive or negative impact on the international image of Hong Kong? (Interviewer probed intensity)
Frequency | Percentage | |||
Very positive impact | 41 | ) | 2.0% | ) |
Quite positive impact | 418 | ) 459 | 20.7% | ) 22.7% |
No impact at all | 489 | 24.2% | ||
Quite negative impact | 641 | ) | 31.8% | ) |
Very negative impact | 205 | ) 846 | 10.1% | ) 41.9% |
Don't know / Hard to say | 226 | 11.2% | ||
Total | 2,019 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 7 |
Table 5 Perceived efficacy of the Harbour Fest in declaring that Hong Kong has gone out of SARS
[Q3] 【For all respondents】 How successful do you think Hong Kong Harbour Fest is in demonstrating to the world that Hong Kong has gone out of the shadows under SARS? (Interviewer probed intensity)
Frequency | Percentage | |||
Very successful | 82 | ) | 4.1% | ) |
Quite successful | 568 | ) 650 | 28.2% | ) 32.3% |
Half-half | 448 | 22.3% | ||
Quite unsuccessful | 457 | ) | 22.7% | ) |
Very unsuccessful | 273 | ) 730 | 13.6% | ) 36.3% |
Don't know / Hard to say | 183 | 9.1% | ||
Total | 2,012 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 14 |
Table 6 Perceived efficacy of the Harbour Fest in attracting tourists
[Q4] 【For all respondents】 How about its efficacy in attracting tourists to Hong Kong? (Interviewer probed intensity)
Frequency | Percentage | |||
Very successful | 64 | ) | 3.2% | ) |
Quite successful | 431 | ) 495 | 21.4% | ) 24.6% |
Half-half | 520 | 25.8% | ||
Quite unsuccessful | 600 | ) | 29.7% | ) |
Very unsuccessful | 275 | ) 875 | 13.6% | ) 43.3% |
Don't know / Hard to say | 127 | 6.3% | ||
Total | 2,018 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 8 |
Table 7 Perceived efficacy of the Harbour Fest in reviving the economy of Hong Kong
[Q5] 【For all respondents】 How about its efficacy in reviving Hong Kong's economy? (Interviewer probed intensity)
Frequency | Percentage | |||
Very successful | 37 | ) | 1.8% | ) |
Quite successful | 274 | ) 311 | 13.6% | ) 15.4% |
Half-half | 456 | 22.6% | ||
Quite unsuccessful | 662 | ) | 32.8% | ) |
Very unsuccessful | 477 | ) 1,139 | 23.6% | ) 56.4% |
Don't know / Hard to say | 113 | 5.6% | ||
Total | 2,019 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 7 |
Table 8 Summary table of the efficacy of the Harbour Fest
Positive | Negative | |
A general success | 8.1% | 59.8% |
Impact on Hong Kong's international image | 22.7% | 41.9% |
Hong Kong gone out of SARS | 32.3% | 36.3% |
Attracting tourists | 24.6% | 43.3% |
Reviving Hong Kong's economy | 15.4% | 56.4% |
Table 9 Dollar-value appraisal of Hong Kong Harbour Fest
[Q6] 【For all respondents】 The Government has to contribute $100 millions for organizing Hong Kong Harbour Fest, meaning that each Hong Kong citizen has to pay $15. Do you think this is value for money?
Frequency | Percentage | |
Yes | 296 | 14.7% |
No | 1,603 | 79.3% |
Don't know / Hard to say | 122 | 6.0% |
Total | 2,021 | 100.0% |
Base | 2,026 | |
Missing case(s) | 5 |
Table 10 Dollar-value appraisal of the visit of Real Madrid Football Club
[Q7] 【For all respondents】 The Government has to contribute $0.82 million for the visit of Real Madrid Football Club, meaning that each Hong Kong citizen has to pay 10 cents. Do you think this is value for money?
Frequency | Percentage | |
Yes | 1,588 | 78.6% |
No | 304 | 15.0% |
Don't know / Hard to say | 128 | 6.3% |
Total | 2,019 | 100.0% |
Base | 2,026 | |
Missing case(s) | 7 |
Table 11 Dollar-value appraisal of the annual Hong Kong Arts Festival
[Q8] 【For all respondents】 The Government has to contribute $17 millions for organizing the annual Hong Kong Arts Festival, meaning that each Hong Kong citizen has to pay $2.6. Do you think this is value for money?
Frequency | Percentage | |
Yes | 1,306 | 64.8% |
No | 372 | 18.4% |
Don't know / Hard to say | 339 | 16.8% |
Total | 2,016 | 100.0% |
Base | 2,026 | |
Missing case(s) | 10 |
Table 12 Desirable amount of money to be spent on activities like the Harbour Fest
[Q9] 【For all respondents】 After the SARS epidemic, the Government has allocated $1 billion to launch various large scale publicity and promotions internationally and locally, meaning that each Hong Kong citizen has to pay $150. How much should each Hong Kong citizen pay for organizing activities like Hong Kong Harbour Fest would sound reasonable to you?
Frequency | Percentage | Percentage excluding "Don't know / Hard to say" |
Table 13 Summary table of dollar-value appraisal
Positive | Negative | |
Harbour Fest, $15.0 per capita | 14.7% | 79.3% |
Real Madrid visit, $0.10 per capita | 78.6% | 15.0% |
Hong Kong Arts Festival, $2.60 per capita | 64.8% | 18.4% |
Table 14 Perceived sufficiency of publicity for the Harbour Fest
[Q10] 【For all respondents】 On the whole, do you think there were sufficient promotion activities for Hong Kong Harbour Fest? (Interviewer probed intensity)
Frequency | Percentage | |||
Very sufficient | 79 | ) | 3.9% | ) |
Quite sufficient | 231 | ) 310 | 11.5% | ) 15.4% |
Half-half | 161 | 8.0% | ||
Quite insufficient | 611 | ) | 30.3% | ) |
Very insufficient | 802 | ) 1,413 | 39.8% | ) 70.1% |
Don't know / Hard to say | 133 | 6.6% | ||
Total | 2,017 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 9 |
Table 15 Perception on the idea of "East meets West"
[Q11] 【For all respondents】At Hong Kong Harbour Fest, local and international artists performed on the same stage, such as the "crossover" of local singers Nicolas Tse and Joey Yung with Rolling Stones. Do you think such idea is good or bad? (Interviewer probed intensity)
Frequency | Percentage | |||
Very good | 96 | ) | 4.8% | ) |
Quite good | 685 | ) 781 | 34.1% | ) 38.9% |
Half-half | 347 | 17.2% | ||
Quite bad | 328 | ) | 16.3% | ) |
Very bad | 376 | ) 704 | 18.7% | ) 35.0% |
Don't know / Hard to say | 178 | 8.9% | ||
Total | 2,011 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 15 |
Table 16 Perception on the Tamar site as the location for organizing the Harbour Fest
[Q12] 【For all respondents】Do you think the Tamar site was an appropriate location for organizing Hong Kong Harbour Fest? (Interviewer probed intensity)
Frequency | Percentage | |||
Very appropriate | 231 | ) | 11.5% | ) |
Quite appropriate | 953 | ) 1,184 | 47.3% | ) 58.8% |
Half-half | 205 | 10.2% | ||
Quite inappropriate | 263 | ) | 13.0% | ) |
Very inappropriate | 186 | ) 449 | 9.2% | ) 22.2% |
Don't know / Hard to say | 179 | 8.9% | ||
Total | 2,016 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 10 |
Table 17 Perception on the pricing of Harbour Fest tickets
[Q13] 【For all respondents】Apart from the most expensive tickets of HK$1988 for the 2 particular concerts featuring Rolling Stones, the ticket prices of the Harbour Fest normally ranged from the cheapest HK$100 to the most expensive HK$988. Do you think the pricing is too high, too low or reasonable?
Frequency | Percentage | |
Too high | 1,105 | 55.0% |
Reasonable | 693 | 34.5% |
Too low | 19 | 1.0% |
Don't know / Hard to say | 192 | 9.6% |
Total | 2,009 | 100.0% |
Base | 2,026 | |
Missing case(s) | 17 |
Table 18 Perception on the government's decision to give away the October 24 concert tickets for free
[Q14] 【For all respondents】Because the British group Atomic Kitten was unable to perform for the Harbour Fest concert on October 24, the Government eventually decided to distribute the tickets to the citizens for free. Do you agree with this arrangement? (Interviewer probed intensity)
Frequency | Percentage | |||
Very much agreed | 196 | ) | 9.7% | ) |
Quite agreed | 559 | ) 755 | 27.7% | ) 37.4% |
Half-half | 114 | 5.7% | ||
Quite disagreed | 468 | ) | 23.2% | ) |
Very much disagreed | 559 | ) 1,027 | 27.7% | ) 50.9% |
Don't know / Hard to say | 122 | 6.1% | ||
Total | 2,018 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 8 |
Table 19 Perception on the allocation of four free tickets per person
[Q15] 【For all respondents】Then, do you think the allocation of 4 free tickets to each person is too many, too few or just right?
Frequency | Percentage | |
Too many | 1,180 | 59.2% |
Just right | 638 | 32.0% |
Too few | 35 | 1.8% |
Don't know / Hard to say | 141 | 7.1% |
Total | 1,994 | 100.0% |
Base | 2,026 | |
Missing case(s) | 32 |
Table 20 Perceived reasons for the low attendance of Harbour Fest concerts
[Q16] 【For all respondents】 The average attendance of Hong Kong Harbour Fest was below satisfaction, and you think the major reason is: (Interviewer did not read out the answers, multiple answers allowed)
Frequency | % of total responses (Base =3,077) | % of total sample (Base =2,026) | |
$0-15 | 778 | 43.7% | 58.1% |
$16-50 | 340 | 19.1% | 25.4% |
$51-100 | 157 | 8.8% | 11.7% |
$101-150 | 64 | 3.6% | 4.8% |
Don't know / Hard to say | 442 | 24.8% | |
Total | 1,781 | 100.0% | |
Median | $10.00 | ||
Mean | $30.60 | ||
Standard error | $1.10 | ||
Base* | 1,819 | ||
Missing case(s) | 38 |
Table 21 Experience of attending Harbour Fest concerts
[Q17] 【For all respondents】Did you attend any concert of Hong Kong Harbour Fest? (If yes, interviewer probed the number of concerts attended)
Frequency | Percentage | |||
Yes | 68 | ) | 3.3% | ) |
Yes, but forgot the number of concerts attended | 3 | ) 71 | 0.1% | ) 3.4% |
No | 1,951 | 96.3% | ||
Don't know / Hard to say | 4 | 0.2% | ||
Total | 2,025 | 100.0% | ||
Base | 2,026 | |||
Missing case(s) | 1 |
Table 22 【Only for those who answered "Yes" in Q.17】Number of concerts attended
Frequency | % of sub-sample (Base = 68) | % of total sample (Base =2,026) | |
Insufficient promotions | 1,040 | 33.8% | 51.3% |
Inexperienced organizer / Confusing arrangements | 528 | 17.1% | 26.1% |
Performers not attractive enough | 403 | 13.1% | 19.9% |
Tickets too expensive | 393 | 12.8% | 19.4% |
Hong Kong people not interested in music festivals | 123 | 4.0% | 6.1% |
Production not attractive enough | 103 | 3.3% | 5.1% |
Too much negative media coverage / Negative reviews | 102 | 3.3% | 5.0% |
Bad choice of location | 65 | 2.1% | 3.2% |
Hong Kong people dissatisfied with the Government | 39 | 1.3% | 1.9% |
Insufficient lead time for the event | 23 | 0.7% | 1.1% |
Others | 29 | 0.9% | 1.4% |
Don't know / Hard to say | 232 | 7.5% | 11.5% |
Total | 3,077 | 100.0% | |
Base | 2,026 | ||
Missing case(s) | 18 |
Table 23 Reasons for not attending Harbour Fest concerts
[Q18] 【Only for those who answered "No" in Q.17】 Why didn't you attend the concert(s)? (Interviewer did not read out the answers, multiple answers allowed)
Frequency | % of total responses (Base = 2,640) | % of sub-sample (Base =1,951) | % of total sample (Base =2,026) | |
Tickets too expensive / No extra money | 587 | 22.2% | 30.1% | 29.0% |
Not interested in music festivals | 451 | 17.1% | 23.1% | 22.3% |
No time / Too busy | 443 | 16.8% | 22.7% | 21.9% |
Performers not attractive enough | 408 | 15.4% | 20.9% | 20.1% |
Insufficient promotions | 268 | 10.2% | 13.7% | 13.2% |
Didn't like the location | 91 | 3.5% | 4.7% | 4.5% |
Production not attractive enough | 79 | 3.0% | 4.0% | 3.9% |
Too much negative media coverage / Negative reviews | 59 | 2.2% | 3.0% | 2.9% |
Didn't know Hong Kong Harbour Fest until it was over | 45 | 1.7% | 2.3% | 2.2% |
Not in Hong Kong | 35 | 1.3% | 1.8% | 1.7% |
Others | 155 | 5.9% | 7.9% | 7.7% |
Don't know / Hard to say | 18 | 0.7% | 0.9% | 0.9% |
Total | 2,640 | 100.0% | ||
Base | 1,951 | |||
Missing case(s) | 21 |
Table 24 Reasons for attending Harbour Fest concerts
[Q19] 【Only for those who answered "Yes" in Q.17】 What reason(s) could best describe why you have attended the concert(s) of Hong Kong Harbour Fest? (Interviewer did not read out the answers, multiple answers allowed)
Frequency | % of total responses (Base = 79) | % ofsub-sample (Base = 71) | % of total sample (Base = 2,026) | |
Attracted by the performers/production | 36 | 46.0% | 50.7% | 1.8% |
Received a complimentary ticket | 13 | 16.1% | 18.3% | 0.6% |
Accompanied family members / friends / colleagues / classmates | 9 | 11.6% | 12.7% | 0.4% |
Wanted to contribute in reviving the economy of Hong Kong | 6 | 7.2% | 8.5% | 0.3% |
Curious about the event | 4 | 4.6% | 5.6% | 0.2% |
Wanted to contribute in promoting the image of Hong Kong | 3 | 3.4% | 4.2% | 0.1% |
Attracted by the promotional work | 2 | 2.6% | 2.8% | 0.1% |
Others | 5 | 7.0% | 7.0% | 0.2% |
Don't know / Hard to say | 1 | 1.5% | 1.4% | 0.0% |
Total | 79 | 100.0% | ||
Base | 71 | |||
Missing case(s) | 1 |
Table 25 Perception on organizing annual events like the Harbour Fest
[Q24] 【For all respondents】 Do you like the idea of organizing annual music festivals like Hong Kong Harbour Fest?
Frequency | Percentage | |
Yes | 658 | 32.7% |
No | 1,150 | 57.2% |
Don't know / Hard to say | 202 | 10.1% |
Total | 2,011 | 100.0% |
Base | 2,026 | |
Missing case(s) | 15 |
Table 26 Overall appreciation of Harbour Fest concerts
[Q20] 【Only for those who answered "Yes" in Q.17】 Please use a scale of 0-100 to rate your overall appreciation of the concert(s), with 0 indicating absolutely not enjoyable, 100 absolutely enjoyable and 50 being half-half. How would you rate the concert(s)?
Frequency | % of sub-sample (Base = 71) | |
0 - 9 | 1 | 1.3% |
10 - 19 | 1 | 0.8% |
20 - 29 | 3 | 4.7% |
30 - 39 | 5 | 6.7% |
40 - 49 | 6 | 8.7% |
50 | 6 | 8.6% |
51 - 60 | 10 | 13.7% |
61 - 70 | 15 | 20.9% |
71 - 80 | 19 | 27.3% |
81 - 90 | 2 | 3.0% |
91 - 100 | 3 | 4.2% |
Total | 70 | 100.0% |
Mean | 61.9 | |
Standard error | 2.48 | |
Median | 65.0 | |
Base | 71 | |
Missing case(s) | 1 |
Table 27 Satisfaction with the performers of Harbour Fest concerts
[Q21] 【Only for those who answered "Yes" in Q.17】How satisfied are you with the performers in general? (Interviewer probed intensity)
Frequency | % of sub-sample (Base = 71) | |||
Very satisfied | 10 | ) | 14.5% | ) |
Quite satisfied | 28 | ) 38 | 40.3% | ) 54.8% |
Half-half | 16 | 22.0% | ||
Quite dissatisfied | 8 | ) | 12.0% | ) |
Very dissatisfied | 7 | ) 15 | 9.7% | ) 21.7% |
Don't know / Hard to say | 1 | 150.0% | ||
Total | 70 | 100.0% | ||
Base | 71 | |||
Missing case(s) | 1 |
Table 28 Satisfaction with the overall production quality of Harbour Fest concerts
[Q22] 【Only for those who answered "Yes" in Q.17】How satisfied are you with the overall production quality of the concert(s), including stage, sound and visual effects? (Interviewer probed intensity)
Frequency | % of sub-sample (Base = 71) | |||
Very satisfied | 12 | ) | 16.6% | ) |
Quite satisfied | 38 | ) 50 | 54.6% | ) 71.2% |
Half-half | 12 | 16.5% | ||
Quite dissatisfied | 6 | ) | 7.9% | ) |
Very dissatisfied | 3 | ) 9 | 4.4% | ) 12.3% |
Total | 70 | 100.0% | ||
Base | 71 | |||
Missing case(s) | 1 |
Table 29 Perceived successfulness of the Harbour Fest in providing Hong Kong residents the best in "feel good" international entertainment
[Q23] 【Only for those who answered "Yes" in Q.17】All in all, do you think Hong Kong Harbour Fest has achieved one of its objectives, which was providing Hong Kong residents the best in "feel good" international entertainment?
Frequency | % of sub-sample (Base = 71) | |
Yes | 29 | 40.6% |
No | 39 | 55.0% |
Don't know / Hard to say | 3 | 4.4% |
Total | 70 | 100.0% |
Base | 71 | |
Missing case(s) | 1 |