Frequency Tables of General SurveyBack

Table 3 Perceived overall successfulness of the Harbour Fest
[Q1] 【For all respondents】Hong Kong Harbour Fest has already ended on November 9. Generally speaking, do you think it is a successful or unsuccessful event? (Interviewer probed intensity)

	Frequency		Percentage
Very successful	18	)	0.9%	)
Quite successful	145	) 163	7.2%	) 8.1%
Half-half	365		18.1%
Quite unsuccessful	568	)	28.2%	)
Very unsuccessful	637	) 1,205	31.6%	) 59.8%
Don't know / Hard to say	280		13.9%
Total	2,013		100.0%
Base	2,026
Missing case(s)	13

Table 4 Perceived impact on the international image of Hong Kong made by the Harbour Fest
[Q2] 【For all respondents】On the whole, do you think Hong Kong Harbour Fest has made a positive or negative impact on the international image of Hong Kong? (Interviewer probed intensity)

	Frequency		Percentage
Very positive impact	41	)	2.0%	)
Quite positive impact	418	) 459	20.7%	) 22.7%
No impact at all	489		24.2%
Quite negative impact	641	)	31.8%	)
Very negative impact	205	) 846	10.1%	) 41.9%
Don't know / Hard to say	226		11.2%
Total	2,019		100.0%
Base	2,026
Missing case(s)	7

Table 5 Perceived efficacy of the Harbour Fest in declaring that Hong Kong has gone out of SARS
[Q3] 【For all respondents】 How successful do you think Hong Kong Harbour Fest is in demonstrating to the world that Hong Kong has gone out of the shadows under SARS? (Interviewer probed intensity)

	Frequency		Percentage
Very successful	82	)	4.1%	)
Quite successful	568	) 650	28.2%	) 32.3%
Half-half	448		22.3%
Quite unsuccessful	457	)	22.7%	)
Very unsuccessful	273	) 730	13.6%	) 36.3%
Don't know / Hard to say	183		9.1%
Total	2,012		100.0%
Base	2,026
Missing case(s)	14

Table 6 Perceived efficacy of the Harbour Fest in attracting tourists
[Q4] 【For all respondents】 How about its efficacy in attracting tourists to Hong Kong? (Interviewer probed intensity)

	Frequency		Percentage
Very successful	64	)	3.2%	)
Quite successful	431	) 495	21.4%	) 24.6%
Half-half	520		25.8%
Quite unsuccessful	600	)	29.7%	)
Very unsuccessful	275	) 875	13.6%	) 43.3%
Don't know / Hard to say	127		6.3%
Total	2,018		100.0%
Base	2,026
Missing case(s)	8

Table 7 Perceived efficacy of the Harbour Fest in reviving the economy of Hong Kong
[Q5] 【For all respondents】 How about its efficacy in reviving Hong Kong's economy? (Interviewer probed intensity)

	Frequency		Percentage
Very successful	37	)	1.8%	)
Quite successful	274	) 311	13.6%	) 15.4%
Half-half	456		22.6%
Quite unsuccessful	662	)	32.8%	)
Very unsuccessful	477	) 1,139	23.6%	) 56.4%
Don't know / Hard to say	113		5.6%
Total	2,019		100.0%
Base	2,026
Missing case(s)	7

Table 8 Summary table of the efficacy of the Harbour Fest

	Positive	Negative
A general success	8.1%	59.8%
Impact on Hong Kong's international image	22.7%	41.9%
Hong Kong gone out of SARS	32.3%	36.3%
Attracting tourists	24.6%	43.3%
Reviving Hong Kong's economy	15.4%	56.4%

Table 9 Dollar-value appraisal of Hong Kong Harbour Fest
[Q6] 【For all respondents】 The Government has to contribute $100 millions for organizing Hong Kong Harbour Fest, meaning that each Hong Kong citizen has to pay $15. Do you think this is value for money?

	Frequency	Percentage
Yes	296	14.7%
No	1,603	79.3%
Don't know / Hard to say	122	6.0%
Total	2,021	100.0%
Base	2,026
Missing case(s)	5

Table 10 Dollar-value appraisal of the visit of Real Madrid Football Club
[Q7] 【For all respondents】 The Government has to contribute $0.82 million for the visit of Real Madrid Football Club, meaning that each Hong Kong citizen has to pay 10 cents. Do you think this is value for money?

	Frequency	Percentage
Yes	1,588	78.6%
No	304	15.0%
Don't know / Hard to say	128	6.3%
Total	2,019	100.0%
Base	2,026
Missing case(s)	7

Table 11 Dollar-value appraisal of the annual Hong Kong Arts Festival
[Q8] 【For all respondents】 The Government has to contribute $17 millions for organizing the annual Hong Kong Arts Festival, meaning that each Hong Kong citizen has to pay $2.6. Do you think this is value for money?

	Frequency	Percentage
Yes	1,306	64.8%
No	372	18.4%
Don't know / Hard to say	339	16.8%
Total	2,016	100.0%
Base	2,026
Missing case(s)	10

Table 12 Desirable amount of money to be spent on activities like the Harbour Fest
[Q9] 【For all respondents】 After the SARS epidemic, the Government has allocated $1 billion to launch various large scale publicity and promotions internationally and locally, meaning that each Hong Kong citizen has to pay $150. How much should each Hong Kong citizen pay for organizing activities like Hong Kong Harbour Fest would sound reasonable to you?

Frequency

Percentage

Percentage excluding "Don't know / Hard to say"

*A total of 207 cases were dropped from the base of this particular question because the wordings of this question were revised on the second day of fieldwork. The original question was: "After the SARS epidemic, the Government has allocated $1 billion to launch large scale publicity and promotions internationally and locally, meaning that each Hong Kong citizen has to pay $150. How much should each Hong Kong citizen pay for organizing Hong Kong Harbour Fest would sound reasonable to you?"
Table 13 Summary table of dollar-value appraisal

	Positive	Negative
Harbour Fest, $15.0 per capita	14.7%	79.3%
Real Madrid visit, $0.10 per capita	78.6%	15.0%
Hong Kong Arts Festival, $2.60 per capita	64.8%	18.4%

Table 14 Perceived sufficiency of publicity for the Harbour Fest
[Q10] 【For all respondents】 On the whole, do you think there were sufficient promotion activities for Hong Kong Harbour Fest? (Interviewer probed intensity)

	Frequency		Percentage
Very sufficient	79	)	3.9%	)
Quite sufficient	231	) 310	11.5%	) 15.4%
Half-half	161		8.0%
Quite insufficient	611	)	30.3%	)
Very insufficient	802	) 1,413	39.8%	) 70.1%
Don't know / Hard to say	133		6.6%
Total	2,017		100.0%
Base	2,026
Missing case(s)	9

Table 15 Perception on the idea of "East meets West"
[Q11] 【For all respondents】At Hong Kong Harbour Fest, local and international artists performed on the same stage, such as the "crossover" of local singers Nicolas Tse and Joey Yung with Rolling Stones. Do you think such idea is good or bad? (Interviewer probed intensity)

	Frequency		Percentage
Very good	96	)	4.8%	)
Quite good	685	) 781	34.1%	) 38.9%
Half-half	347		17.2%
Quite bad	328	)	16.3%	)
Very bad	376	) 704	18.7%	) 35.0%
Don't know / Hard to say	178		8.9%
Total	2,011		100.0%
Base	2,026
Missing case(s)	15

Table 16 Perception on the Tamar site as the location for organizing the Harbour Fest
[Q12] 【For all respondents】Do you think the Tamar site was an appropriate location for organizing Hong Kong Harbour Fest? (Interviewer probed intensity)

	Frequency		Percentage
Very appropriate	231	)	11.5%	)
Quite appropriate	953	) 1,184	47.3%	) 58.8%
Half-half	205		10.2%
Quite inappropriate	263	)	13.0%	)
Very inappropriate	186	) 449	9.2%	) 22.2%
Don't know / Hard to say	179		8.9%
Total	2,016		100.0%
Base	2,026
Missing case(s)	10

Table 17 Perception on the pricing of Harbour Fest tickets
[Q13] 【For all respondents】Apart from the most expensive tickets of HK$1988 for the 2 particular concerts featuring Rolling Stones, the ticket prices of the Harbour Fest normally ranged from the cheapest HK$100 to the most expensive HK$988. Do you think the pricing is too high, too low or reasonable?

	Frequency	Percentage
Too high	1,105	55.0%
Reasonable	693	34.5%
Too low	19	1.0%
Don't know / Hard to say	192	9.6%
Total	2,009	100.0%
Base	2,026
Missing case(s)	17

Table 18 Perception on the government's decision to give away the October 24 concert tickets for free
[Q14] 【For all respondents】Because the British group Atomic Kitten was unable to perform for the Harbour Fest concert on October 24, the Government eventually decided to distribute the tickets to the citizens for free. Do you agree with this arrangement? (Interviewer probed intensity)

	Frequency		Percentage
Very much agreed	196	)	9.7%	)
Quite agreed	559	) 755	27.7%	) 37.4%
Half-half	114		5.7%
Quite disagreed	468	)	23.2%	)
Very much disagreed	559	) 1,027	27.7%	) 50.9%
Don't know / Hard to say	122		6.1%
Total	2,018		100.0%
Base	2,026
Missing case(s)	8

Table 19 Perception on the allocation of four free tickets per person
[Q15] 【For all respondents】Then, do you think the allocation of 4 free tickets to each person is too many, too few or just right?

	Frequency	Percentage
Too many	1,180	59.2%
Just right	638	32.0%
Too few	35	1.8%
Don't know / Hard to say	141	7.1%
Total	1,994	100.0%
Base	2,026
Missing case(s)	32

Table 20 Perceived reasons for the low attendance of Harbour Fest concerts
[Q16] 【For all respondents】 The average attendance of Hong Kong Harbour Fest was below satisfaction, and you think the major reason is: (Interviewer did not read out the answers, multiple answers allowed)

	Frequency	% of total responses (Base =3,077)	% of total sample (Base =2,026)
$0-15	778	43.7%	58.1%
$16-50	340	19.1%	25.4%
$51-100	157	8.8%	11.7%
$101-150	64	3.6%	4.8%
Don't know / Hard to say	442	24.8%
Total	1,781	100.0%
Median	$10.00
Mean	$30.60
Standard error	$1.10
Base*	1,819
Missing case(s)	38

Table 21 Experience of attending Harbour Fest concerts
[Q17] 【For all respondents】Did you attend any concert of Hong Kong Harbour Fest? (If yes, interviewer probed the number of concerts attended)

	Frequency		Percentage
Yes	68	)	3.3%	)
Yes, but forgot the number of concerts attended	3	) 71	0.1%	) 3.4%
No	1,951		96.3%
Don't know / Hard to say	4		0.2%
Total	2,025		100.0%
Base	2,026
Missing case(s)	1

Table 22 【Only for those who answered "Yes" in Q.17】Number of concerts attended

	Frequency	% of sub-sample (Base = 68)	% of total sample (Base =2,026)
Insufficient promotions	1,040	33.8%	51.3%
Inexperienced organizer / Confusing arrangements	528	17.1%	26.1%
Performers not attractive enough	403	13.1%	19.9%
Tickets too expensive	393	12.8%	19.4%
Hong Kong people not interested in music festivals	123	4.0%	6.1%
Production not attractive enough	103	3.3%	5.1%
Too much negative media coverage / Negative reviews	102	3.3%	5.0%
Bad choice of location	65	2.1%	3.2%
Hong Kong people dissatisfied with the Government	39	1.3%	1.9%
Insufficient lead time for the event	23	0.7%	1.1%
Others	29	0.9%	1.4%
Don't know / Hard to say	232	7.5%	11.5%
Total	3,077	100.0%
Base	2,026
Missing case(s)	18

Table 23 Reasons for not attending Harbour Fest concerts
[Q18] 【Only for those who answered "No" in Q.17】 Why didn't you attend the concert(s)? (Interviewer did not read out the answers, multiple answers allowed)

	Frequency	% of total responses (Base = 2,640)	% of sub-sample (Base =1,951)	% of total sample (Base =2,026)
Tickets too expensive / No extra money	587	22.2%	30.1%	29.0%
Not interested in music festivals	451	17.1%	23.1%	22.3%
No time / Too busy	443	16.8%	22.7%	21.9%
Performers not attractive enough	408	15.4%	20.9%	20.1%
Insufficient promotions	268	10.2%	13.7%	13.2%
Didn't like the location	91	3.5%	4.7%	4.5%
Production not attractive enough	79	3.0%	4.0%	3.9%
Too much negative media coverage / Negative reviews	59	2.2%	3.0%	2.9%
Didn't know Hong Kong Harbour Fest until it was over	45	1.7%	2.3%	2.2%
Not in Hong Kong	35	1.3%	1.8%	1.7%
Others	155	5.9%	7.9%	7.7%
Don't know / Hard to say	18	0.7%	0.9%	0.9%
Total	2,640	100.0%
Base	1,951
Missing case(s)	21

Table 24 Reasons for attending Harbour Fest concerts
[Q19] 【Only for those who answered "Yes" in Q.17】 What reason(s) could best describe why you have attended the concert(s) of Hong Kong Harbour Fest? (Interviewer did not read out the answers, multiple answers allowed)

	Frequency	% of total responses (Base = 79)	% ofsub-sample (Base = 71)	% of total sample (Base = 2,026)
Attracted by the performers/production	36	46.0%	50.7%	1.8%
Received a complimentary ticket	13	16.1%	18.3%	0.6%
Accompanied family members / friends / colleagues / classmates	9	11.6%	12.7%	0.4%
Wanted to contribute in reviving the economy of Hong Kong	6	7.2%	8.5%	0.3%
Curious about the event	4	4.6%	5.6%	0.2%
Wanted to contribute in promoting the image of Hong Kong	3	3.4%	4.2%	0.1%
Attracted by the promotional work	2	2.6%	2.8%	0.1%
Others	5	7.0%	7.0%	0.2%
Don't know / Hard to say	1	1.5%	1.4%	0.0%
Total	79	100.0%
Base	71
Missing case(s)	1

Table 25 Perception on organizing annual events like the Harbour Fest
[Q24] 【For all respondents】 Do you like the idea of organizing annual music festivals like Hong Kong Harbour Fest?

	Frequency	Percentage
Yes	658	32.7%
No	1,150	57.2%
Don't know / Hard to say	202	10.1%
Total	2,011	100.0%
Base	2,026
Missing case(s)	15

Table 26 Overall appreciation of Harbour Fest concerts
[Q20] 【Only for those who answered "Yes" in Q.17】 Please use a scale of 0-100 to rate your overall appreciation of the concert(s), with 0 indicating absolutely not enjoyable, 100 absolutely enjoyable and 50 being half-half. How would you rate the concert(s)?

	Frequency	% of sub-sample (Base = 71)
0 - 9	1	1.3%
10 - 19	1	0.8%
20 - 29	3	4.7%
30 - 39	5	6.7%
40 - 49	6	8.7%
50	6	8.6%
51 - 60	10	13.7%
61 - 70	15	20.9%
71 - 80	19	27.3%
81 - 90	2	3.0%
91 - 100	3	4.2%
Total	70	100.0%
Mean	61.9
Standard error	2.48
Median	65.0
Base	71
Missing case(s)	1

Table 27 Satisfaction with the performers of Harbour Fest concerts
[Q21] 【Only for those who answered "Yes" in Q.17】How satisfied are you with the performers in general? (Interviewer probed intensity)

	Frequency		% of sub-sample (Base = 71)
Very satisfied	10	)	14.5%	)
Quite satisfied	28	) 38	40.3%	) 54.8%
Half-half	16		22.0%
Quite dissatisfied	8	)	12.0%	)
Very dissatisfied	7	) 15	9.7%	) 21.7%
Don't know / Hard to say	1		150.0%
Total	70		100.0%
Base	71
Missing case(s)	1

Table 28 Satisfaction with the overall production quality of Harbour Fest concerts
[Q22] 【Only for those who answered "Yes" in Q.17】How satisfied are you with the overall production quality of the concert(s), including stage, sound and visual effects? (Interviewer probed intensity)

	Frequency		% of sub-sample (Base = 71)
Very satisfied	12	)	16.6%	)
Quite satisfied	38	) 50	54.6%	) 71.2%
Half-half	12		16.5%
Quite dissatisfied	6	)	7.9%	)
Very dissatisfied	3	) 9	4.4%	) 12.3%
Total	70		100.0%
Base	71
Missing case(s)	1

Table 29 Perceived successfulness of the Harbour Fest in providing Hong Kong residents the best in "feel good" international entertainment
[Q23] 【Only for those who answered "Yes" in Q.17】All in all, do you think Hong Kong Harbour Fest has achieved one of its objectives, which was providing Hong Kong residents the best in "feel good" international entertainment?

	Frequency	% of sub-sample (Base = 71)
Yes	29	40.6%
No	39	55.0%
Don't know / Hard to say	3	4.4%
Total	70	100.0%
Base	71
Missing case(s)	1