Background InformationBack

In November 2012, Hong Kong Infant and Young Child Nutrition Association commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct this “Survey on Parents’ View about the Draft HK Code”, which targeted at Cantonese speaking HK citizens of age 18 or above who are parents. The survey was specifically designed to understand Hong Kong parents’ views on the draft HK Code, especially the view on the regulation of the advertisements, sales and marketing activities of formula milk.

The survey questionnaire was designed independently by POP after consulting Hong Kong Infant and Young Child Nutrition Association, all fieldwork operations, data collection and analysis were also carried out independently by POP, and POP would take full responsibility for all the findings reported herewith. The survey methodology and results are open to the public.