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Date of survey

:

26 February to 11 March, 2013

 

Survey method

:

Telephone survey conducted by telephone interviewers

 

Target population

:

Hong Kong citizens aged 40 or above, who speak Cantonese and with total net assets HKD one million or above

 

Sampling method

:

Telephone numbers were selected randomly from residential telephone directories and mixed with additional numbers generated by the computer. If more than one eligible subject had been available, the one who had his/her birthday next was selected.

 

Sample size

:

510 successful cases

 

Response rate

:

72.3%

 

Sampling error

:

At 95% confidence level, the maximum sampling error of all percentages should be no more than +/-4.4 percentage points