Survey on Marine Protected AreasBack

| Research Background | Research Team Members | Contact Information | Research Design | Questionnaire |

| Survey Report | Press release provided by sponsor |


Research Background

World Wide Fund for Nature Hong Kong commissioned the Public Opinion Programme (POP) of The University of Hong Kong in September 2016 to conduct this “Survey on Marine Protected Areas” targeting Cantonese speaking Hong Kong residents of age 18-65. The survey aimed to gauge Hong Kong people’s opinions on marine health and marine protected areas.

The research instrument used in this study was designed entirely by the POP Team after consulting World Wide Fund for Nature Hong Kong, while both POP and World Wide Fund for Nature Hong Kong had equal say in the final instrument. Moreover, fieldwork operations, data collection and data analysis were conducted independently by the POP Team, without interference from any party. In other words, although the content of the questionnaire mainly came from the commissioning organization, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.

Research Directors :
Project Manager :
Project Executive :
Data Analyst :

CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

LEE Wai-kin Frank

CHU Cho-leung Stanley

TAI Chit-Fai Edward

Survey date

:

12/10-2/12/2016

Target population

:

Cantonese speaking Hong Kong residents of age 18-65

Survey method

:

Random telephone survey conducted by real interviewers

Sampling method

:

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his/her birthday next was selected.

Sample size

:

1,558 successful cases

Effective response rate

:

69.7% (based on the number of eligible target respondents)

Standard error

:

Less than 1.3% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-2.5 percentage points)


Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

 

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

 

The target population of this survey was Cantonese speaking Hong Kong residents of age 18-65. When telephone contact was successfully established with a target household, one eligible subject was interviewed. If more than one eligible subject had been available, selection was made using the "next birthday rule" which selected the person who had his/her birthday next. The survey was conducted during the period of October 12 to December 2, 2016. A total of 1,558 eligible subjects were successfully interviewed. The effective response rate of this survey was 69.7%, and the standard sampling error for percentages based on this sample was less than 1.3 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 2.5 percentage points at 95% confidence level.

 

The raw data of all surveys have each been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2016 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census.



Questionnaire (Chinese pdf format only)

Survey Report (Chinese pdf format only)

Press release provided by sponsor

| Research Background | Research Team Members | Contact Information | Research Design | Questionnaire |

| Survey Report | Press release provided by sponsor |