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Date of survey

:

May 30 , 2014 to June 10, 2014

 

Survey method

:

Self-administered online / paper questionnaire, or telephone survey with interviewer’s assistance

 

Target population

:

Cantonese-speaking citizens in Hong Kong of age 12 or above who have listened to local pop songs in the past 12 months

 

Sampling method

:

One household member of each qualified household is randomly selected and invited to complete the questionnaire

 

Sample size

:

1,042 successful cases

 

Effective response rate

:

74.4%

 

Standard error

:

Less than 1.5% (At 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.0 percentage points)