BackgroundBack

In December 2013, Television Broadcasts Limited commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct this “Public Survey on TVB Jade Solid Gold Music Awards 2013”, which targeted at Hong Kong citizens aged 12 or above who have listened to local pop songs in the past 12 months. The survey was specifically designed to find out citizens’ favorite local pop songs among the 127 selected songs by voting.

The research design and survey questionnaire were designed independently by POP after consulting Television Broadcasts Limited, all fieldwork operations, data collection and analysis were also carried out independently by POP, without interference from any outside party. In other words, although the selected songs list was provided by the commissioning organization, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.