Contact InformationBack

  Survey date : 25-31/8/2015
  Target population : Cantonese-speaking Hong Kong residents aged 18 or above
  Survey method : Random telephone survey conducted by real interviewers
  Sampling method :
Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his/her birthday next was selected.
 

Sample size

: 1,009 successful cases
  Effective response rate : 66.3% (based on the number of eligible target respondents)
  Standard error : Less than 1.6% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.1 percentage points)

Table 1 Breakdown of contact information of the survey

 

Frequency

Percentage

Respondents’ ineligibility confirmed

5,382

20.6%

Fax/ data line

1,510

5.8 %

Invalid number

2,454

9.4 %

Call-forwarding / mobile / pager number

145

0.6 %

Non-residential number

1,219

4.7 %

Special technological difficulties

50

0.2%

No eligible respondents

4

0.0 %

 

 

 

Respondents’ ineligibility not confirmed

11,403

43.5%

Line busy

932

3.6 %

No answer

8,243

31.5 %

Answering device

1,216

4.6 %

Call-blocking

87

0.3 %

Language problem

448

1.7 %

Interview terminated before the screening question

477

1.8 %

Others

0

0.0 %

 

 

 

Respondents’ eligibility confirmed, but failed to complete the interview

8,391

32.0%

Household-level refusal

3

0.0 %

Known respondent refusal

6

0.0 %

Appointment date beyond the end of the fieldwork period

8,353

31.9 %

Partial interview

26

0.1 %

Miscellaneous

3

0.0%

 

 

 

Successful cases

1,009

3.9%

 

 

 

Total

26,185

100.0%


Table 2 Calculation of overall response rate

Response rate

Successful cases

Successful cases + Incomplete cases^ + Refusal cases by eligible respondents#


=   1,009
1,009 + (26 + 477) + 9

= 66.3%

^ Including “partial interview” and “interview terminated before the screening question”
*Including “household-level refusal” and “known respondent refusal”