Contact InformationBack


  Date of survey : 9-21 September 2010
  Survey method : Telephone survey with interviewers
  Target population : Hong Kong working population of age 18 or above
  Sampling method : All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.
  Sample size : 1,016 successful cases
  Effective Response rate : 76.9%
  Std. sampling error : Less than 1.6%

Table 1 Breakdown of contact information of the survey 

 

Frequency

Percentage

Respondents' ineligibility confirmed

6,298

38.2%

Fax/ data line

416

2.5%

Invalid number

4,127

25.0%

Call-forwarding/ mobile/ pager number

116

0.7%

Non-residential number

457

2.8%

Special technological difficulties

29

0.2%

No eligible respondents

1,153

7.0%

 

 

 

Respondents' eligibility not confirmed

3,839

23.3%

Line busy

221

1.3%

No answer

2,720

16.5%

Answering device

104

0.6%

Call-blocking

45

0.3%

Language problem

184

1.1%

Interview terminated before the screening question

552

3.3%

Others

13

0.1%

 

 

 

Respondents' eligibility confirmed, but failed to complete the interview

5,340

32.4%

Household-level refusal

10

0.1%

Known respondent refusal

14

0.1%

Appointment date beyond the end of the fieldwork period

5,271

32.0%

Partial interview

17

0.1%

Miscellaneous

28

0.2%

 

 

 

Successful cases

1,016

6.2%

 

 

 

Total

16,493

100.0%


Table 2 Calculation of effective response rate

Effective Response rate
= Successful cases / (Successful cases + Incomplete cases + Refusal cases + Estimated refusal cases of eligible respondents*)
= 1,016 / (1,016 + 29 + 24 + 552[(1,016 + 29 + 24) / (1,016 + 29 + 24 + 1,153)]*)
= 76.9%

*Figure obtained by prorata