Survey on Public Attitude towards Financial Management 2015Back

Research Background

After April 2014, Convoy Financial Services Limited commissioned the Public Opinion Programme (POP) of The University of Hong Kong in April 2015 to conduct this “Survey on Public Attitude towards Financial Management” targeting Cantonese-speaking citizens in Hong Kong of age 18 to 65 years. The survey aimed to understand Hong Kong people’s habits and preferences on investment and financial management.

The research instrument used in this study was designed entirely by the POP Team after consulting Convoy Financial Services Limited, while both POP and Convoy Financial Services Limited had equal say in the final instrument. Moreover, fieldwork operations, data collection and data analysis were conducted independently by the POP Team, without interference from any party. In other words, although the content of the questionnaire mainly came from the commissioning organization, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.

Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

The target population of this survey was Cantonese-speaking citizens in Hong Kong of age 18 to 65 years. When telephone contact was successfully established with a target household, one eligible subject was interviewed. If more than one eligible subject had been available, selection was made using the "next birthday rule" which selected the person who had his / her birthday next. The survey was conducted during the period of June 3 to 12, 2015. A total of 1,001 eligible subjects were successfully interviewed. The effective response rate of this survey was 65.7%, and the standard sampling error for percentages based on this sample was less than 1.6 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 3.2 percentage points at 95% confidence level.

Research Team Members

Research Directors :	Project Manager :	Project Executive :	Data Analyst :
CHUNG Ting-Yiu Robert and PANG Ka-Lai Karie	LEE Wai-kin Frank	CHAN Wai-man Joyce	TAI Chit-Fai Edward

Contact Information

Survey date	:	3-12/6/2015
Target population	:	Cantonese-speaking citizens in Hong Kong of age 18 to 65 years
Survey method	:	Random telephone survey conducted by real interviewers
Sampling method	:	Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had his / her birthday next was selected.
Sample size	:	1,001 successful cases
Response rate	:	65.7% (based on the number of eligible target respondents)
Standard error	:	Less than 1.6% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-3.2 percentage points)

Questionnaire (Chinese pdf format only)

Survey Report (Chinese pdf format only)

Press release provided by sponsor (pdf format only)

Powerpoint slides provided by sponsor (Chinese pdf format only)

Related Survey

“Survey on Public Attitude towards Financial Management 2014”