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In December 2013, Performing Industry Association (Hong Kong) Ltd. commissioned the Public Opinion Programme (POP) at the University of Hong Kong to conduct this “Survey on Current Situation and Development of Performance Industry in Hong Kong”, which targeted at Cantonese-speaking citizens in Hong Kong of age 18 to 55 years. The survey was specifically designed to understand Hong Kong people’s experience of attending concerts and live music festivals, and opinions on performance industry in Hong Kong.

The survey questionnaire was designed independently by POP after consulting Performing Industry Association (Hong Kong) Ltd., all fieldwork operations, data collection and analysis were also carried out independently by POP, and POP would take full responsibility for all the findings reported herewith. The survey methodology and results are open to the public.