Survey on Renminbi (RMB) InvestmentBack

Research Background

In March 2015, China CITIC Bank International commissioned the Public Opinion Programme (POP) of The University of Hong Kong to conduct this “Survey on Renminbi (RMB) Investment” targeting Cantonese-speaking Hong Kong residents of age 30 or above who have 1) monthly household income $35,000 or above; or 2) monthly personal income $25,000 or above; or 3) liquid assets that are worth $500,000 or above. The survey aimed to gauge Hong Kong people's view on RMB and cross border investment, so as to understand people’s demand and knowledge on RMB and the related products.

The research instrument used in this study was designed entirely by the POP Team after consulting China CITIC Bank International, while both POP and China CITIC Bank International had equal say in the final instrument. Moreover, fieldwork operations, data collection and data analysis were conducted independently by the POP Team, without interference from any party. In other words, although the content of the questionnaire mainly came from the commissioning organization, POP was given full autonomy to design and conduct the survey, and POP would take full responsibility for all the findings reported herewith.

Research Design

Telephone interviews were conducted by interviewers under close supervision. All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system invented by the research team which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.

Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample.

The target population of this survey was Cantonese-speaking Hong Kong residents of age 30 or above who have 1) monthly household income $35,000 or above; or 2) monthly personal income $25,000 or above; or 3) liquid assets that are worth $500,000 or above. When telephone contact was successfully established with a target household, one eligible subject was interviewed. If more than one eligible subject had been available, selection was made using the "next birthday rule" which selected the person who had his/her birthday next. The survey was conducted during the period of April 13 to 27, 2015. A total of 511 eligible subjects were successfully interviewed. The effective response rate of this survey was 69.1%, and the standard sampling error for percentages based on this sample was less than 2.2 percentage points. In other words, the sampling error for all percentages using the total sample was less than plus/minus 4.4 percentage points at 95% confidence level.

Research Team Members

Research Directors : CHUNG Ting-Yiu Robert
and PANG Ka-Lai Karie

Project Manager: :
LEE Wing-Yi Winnie

Data Analyst :
TAI Chit-Fai Edward

Contact Information

Survey date	:	13-27/4/2015
Survey method	:	Telephone survey conducted by real telephone interviewers
Target population	:	Cantonese-speaking Hong Kong residents of age 30 or above who have 1) monthly household income $35,000 or above; or 2) monthly personal income $25,000 or above; or 3) liquid assets that are worth $500,000 or above.
Sampling method	:	Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one subject had been available, the one who had his/her birthday next was selected.
Sample size	:	511 successful cases
Effective response rate	:	69.1%
Standard error	:	Less than 2.2% (i.e. at 95% confidence level, the maximum sampling error of all percentages should be no more than +/-4.4 percentage points)

Frequency Report (Chinese only)

Demographic profile of respondent(Chinese only)

Executive Summary (Chinese, pdf format only)

Questionnaire (Chinese, pdf format only)

Appendix : Press release provided by sponsor (pdf format only)