HKU POP SITE releases the latest findings of people's appraisal of society's current conditionsBack
Press Release on January 8, 2009 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Abstract HKUPOP interviewed 1,022 Hong Kong people between 23-29 December, 2008 by means of a random telephone survey conducted by real interviewers. The survey finds that whether in terms of absolute ratings or relative percentages, people are most concerned with economic problems, then social and political problems. In terms of satisfaction level, people's satisfaction rates with the current economic, social and political conditions have all dropped compared to six months ago, and satisfaction with economic and political conditions are both negative. Looking back, those who said we are worse than 3 years ago have surged across all three areas, with economic condition registering the largest increment of 40 percentage points. Fortunately, when looking ahead, those who expected the economic and social conditions would become better in 3 years' time have also jumped, compared to six months ago. This shows that people are generally optimistic about Hong Kong's development in the middle-and-long term. The sampling error of the survey is below +/-1 to 3 percentage points at 95% confidence level, while the sampling error of rating figures needs another calculation. The response rate of the survey is 73%. Points to note: * The address of the "HKU POP SITE" is http://hkupop.pori.hk, journalists can check out the details of the survey there. * The sample size of this survey is 1,022 successful interviews, not 1,022 x 72.8% response rate. In the past, many media made this mistake. * The maximum standard sampling error of this survey is +/-1.6 percentage points, meaning that at 95% confidence level, the maximum sampling error of all percentages should be +/-3.1 percentage points, while the sampling error of rating figures needs another calculation. "95% confidence level" means that if we were to repeat a certain survey 100 times, using the same questions each time but with different random samples, we would expect 95 times getting a figure within the error margins specified. When quoting these figures, journalists can state "sampling error of ratings +/-0.14, sampling error below +/-3% at 95% confidence level". * When quoting percentages of this survey, journalists should refrain from reporting decimal places, but when quoting the rating figures, one decimal place can be used, in order to match the precision level of the figures. * The data of this survey is collected by means of random telephone interviews conducted by real interviewers, not by any interactive voice system (IVS). If a research organization uses "computerized random telephone survey" to camouflage its IVS operation, it should be considered unprofessional. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Latest Figures POP today releases on schedule via the "POP SITE" the latest findings of people's appraisal of society's current conditions. As a general practice, all figures have been weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in mid-2008. Herewith the contact information for the latest survey:
Recent figures of people's appraisal of society's current conditions are summarized as follows:
** Collapsed from a 5-point scale. # Such changes have gone beyond the sampling errors at the 95% confidence level, meaning that they are statistically significant prima facie. However, whether numerical differences are statistically significant or not is not the same as whether they are practically useful or meaningful. The survey conducted in late-December, 2008 showed that 63% of the respondents were most concerned with economic problems, 31% with social problems, while 5% attached their greatest concern to political problems. Using a scale of 0-10 marks, the ratings of people's concern over economic, social and political problems were 7.52, 7.30 and 5.73 marks correspondingly. Meanwhile, people's satisfaction rates with the current economic, social and political conditions were 22%, 35% and 29% respectively. Regarding people's appraisal of Hong Kong's development, 10%, 19% and 25% respectively considered our economic, social and political conditions have improved in the last 3 years, while 55%, 43% and 36% respectively believed economic, social and political conditions would become better in 3 years' time. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Opinion Daily In January 2007, POP opened a feature page called "Opinion Daily" at the "POP Site", to record significant events and selected polling figures on a day-to-day basis, in order to let readers judge by themselves the reasons for the ups and downs of different opinion figures. In July 2007, POP collaborated with Wisers Information Limited whereby Wisers supplies to POP each day starting from July 24, a record of significant events of that day, according to the research method designed by POP. These daily entries would be uploaded to "Opinion Daily" as soon as they are verified by POP. For the polling items covered in this press release, the previous survey was conducted from June 24 to 26, 2008 while this survey was conducted from December 23 to 29, 2008. In between these two surveys, herewith the significant events selected from counting newspaper headlines and commentaries on a daily basis and covered by at least 25% of the local newspaper articles. Readers can make their own judgment if these significant events have any impacts to different polling figures.
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Commentary Robert Ting-Yiu Chung, Director of Public Opinion Programme, observed, "According to our survey conducted at the end of last year, whether in terms of absolute ratings or relative percentages, people are most concerned with economic problems, then social and political problems. In terms of satisfaction level, people's satisfaction rates with the current economic, social and political conditions have all dropped compared to six months ago, and satisfaction with economic and political conditions are both negative. Looking back, those who said we are worse than 3 years ago have surged across all three areas, with economic condition registering the largest increment of 40 percentage points. Fortunately, when looking ahead, those who expected the economic and social conditions would become better in 3 years' time have also jumped, compared to six months ago. This shows that people are generally optimistic about Hong Kong's development in the middle-and-long term. We leave it for our readers to figure out the reasons for such feelings using detailed records shown in our 'Opinion Daily' feature page." | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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