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問:近日報章的評論版有多篇文章論及民意和民調的作用,民研計劃有否回應?
Q: There are a number of column articles recently, on the functions of polls and public opinion. Does HKUPOP have any comment?
答:民研計劃注意到近日起碼有五篇評論文章討論上述主題,分別有王家英:〈特首民望的政治學〉,《新報》,11月4日;曾鈺成:〈民意何來?民調何用?民望何價?〉,《明報》,11月6日;余若薇:〈曾蔭權不再孤獨〉,《明報》11月7日;王家英:〈波動的民意與嗜血的政治〉,《新報》,11月11日;和曾鈺成:〈選舉、民望與施政〉,《明報》,11月13日。由於有關文章只是討論各類民意調查的作用,而未有質疑民研計劃的專業水平和操守,民研計劃認為沒有回應的必要。民研計劃歡迎更多學者專家參與討論,集思廣益。民研計劃希望有關人士在討論有關問題時,會同時關注香港社會缺乏民意研究的專業守則,以至不少團體和傳媒在發放和報導有關調查時,沒有區分調查的優劣。更有甚者,不少人士在批評民意調查之時,又同時參與或鼓勵不專業不科學的民意調查,例如音頻互動調查和隨意式的街頭訪問,而又拒絕發表所謂調查的詳細報告。事實上,在電腦網絡發達的今天,只要在互聯網上稍作搜查,便不難發現世界各地的民意研究專業守則。略為一讀,便可知道傳媒和調查機構的專業責任,即時和定期民意調查的功能和局限等。民研計劃在此向讀者推薦以下網址,豐富討論:
A: We notice that there are at least five newspaper column articles recently on the above-mentioned topic, written separately by Timothy Wong, Jasper Tsang and Audrey Eu, between November 4 and 13. Because those articles contain no criticism on the professional standards and ethics of HKUPOP, we do not see the need to respond to them. We actually welcome more experts and scholars to join the discussion. We also hope during such discussions, attention would also be drawn to the lack of professional standards for public opinion research in Hong Kong. As a result, the media and the research organizations often neglect the distinction between professional and unprofessional polls in their dissemination and reporting. What is more, quite a number of those who criticizes opinion polls themselves produce or encourage sub-standard polls, like IVR polls and casual street polls, and refuse to disclose methodological details of such polls. As a matter of fact, with the proliferation of the internet these days, it is so easy to search and find professional standards for opinion polling around the world. A quick glance through them would easily show us the responsibility of the media and the researchers, as well as the functions and limitations of instant and tracking polls. HKUPOP hereby recommends the following websites to the reader, in order to enrich the discussion -
(First release: Supplementary section of our press release of 14 November 2006)
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