Contact information返回

  Date of survey : 2-4 February, 2009
  Survey method : Telephone survey with interviewers
  Target population : Hong Kong citizens of age 18 or above
  Sampling method :
The contacts were successfully established with a target household, one target respondent was selected. If more than one subject had been available, selection was made using the "next birthday rule" which selected the person who had his/her birthday next from all those present.
  Sample size : 1011 successful cases
  Overall Response rate : 73.7%
  Std. sampling error : Less than 3.1%

Table 1 Public survey - Calculation of effective response rate

   Overall Response rate
= [ Successful cases / (Successful cases + Incomplete cases* + Refusal cases by eligible respondents^) ]
= [ 1,011 / ( 1,011+ 43 + 297 + 7 + 13 ) ]
= 73.7%
* Including 「partial interview」 and 「interview terminated before the screening question」
^ Including 「household-level refusal」 and 「known respondent refusal」


Table 2 Public survey - Breakdown of contact information

 

Frequency

Percentage

Respondents' ineligibility confirmed

7,593

38.7%

Fax/ data line

850

4.3 %

Invalid number

5,867

29.9%

Call-forwarding/ mobile/ pager number

70

0.4%

Non-residential number

739

3.8%

Special technological difficulties

53

0.3%

No eligible respondents

14

0.1%

 

 

 

Respondents' ineligibility not confirmed

6,080

31.0%

Line busy

865

4.4 %

No answer

4,443

22.6%

Answering device

211

1.1%

Call-blocking

65

0.3%

Language problem

193

1.0%

Interview terminated before the screening question

297

1.5%

Others

6

0.0%

 

 

 

Respondents' eligibility confirmed, but failed to complete the interview

4,934

25.2%

Household-level refusal

7

0.0 %

Known respondent refusal

13

0.1%

Appointment date beyond the end of the fieldwork period

4,851

24.7%

Partial interview

43

0.2%

Miscellaneous

20

0.1%

 

 

 

Successful cases

1,011

5.2%

 

 

 

Total

19,618

100.0%