Contact information返回

  Date of survey : 30 Aug – 1 Sep, 2011
  Survey method : Telephone survey conducted by telephone interviewers
  Target population : Hong Kong female citizens aged 18 to 65 years who speaks Cantonese
  Sampling method : When telephone contact was successfully established with a target household, one target respondent was selected. If more than one subject had been available, selection was made using the "next birthday rule" which selected the person who had her birthday next from all those present.
  Sample size : 512
  Effective Response rate : 72.4%
  Std. sampling error : Less than 2.2 percentage points (i.e., sampling error for percentages was less than plus/minus 4.4 percentage points at 95% confidence level)

Table 1 Calculation of response rate

   Response rate
= [ Successful cases / Successful cases + Partial Interview + Refusal cases by eligible respondents + Refusal cases by prorated-eligible respondents ]
= [ 512 / 30+1+5+4+512+233 (512+30+1+5+4)/(512+30+1+5+4+275) ]
= 72.4%

Table 2 Breakdown of contact information of the survey

 

Frequency

Percentage

Respondents' ineligibility confirmed

3,023

39.1%

Fax/ data line

297

3.8%

Invalid number

2,136

27.7%

Call-forwarding/ mobile/ pager number

58

0.8%

Non-residential number

241

3.1%

Special technological difficulties

16

0.2%

No eligible respondents

275

3.6%

 

 

 

Respondents' eligibility not confirmed

1,911

24.7%

Line busy

135

1.7 %

No answer

1,353

17.5%

Answering device

85

1.1%

Call-blocking

18

0.2%

Language problem

76

1.0%

Interview terminated before the screening question

233

3.0%

Others

11

0.1%

 

 

 

Respondents' eligibility confirmed, but failed to complete the interview

2,279

29.5%

Household level refusal

1

0.0%

Known respondent refusal

5

0.1%

Appointment date beyond the end of the fieldwork period

2,232

28.9%

Partial interview

34

0.4%

Miscellaneous

7

0.1%

 

 

 

Successful cases

512

6.6%

 

 

 

Total

7,725

100.0%