Frequency Tables of Audience Survey返回
Table 1 Perception on the pricing of Harbour Fest tickets[Q1] Do you think the official ticket price is too high, too low or reasonable?
Frequency | Percentage | |
Too high | 281 | 39.2% |
Reasonable | 405 | 56.6% |
Too low | 7 | 1.0% |
Don't know / Hard to say | 23 | 3.2% |
Total | 716 | 100.0% |
Base | 718 | |
Missing case(s) | 2 |
Table 2 Overall appreciation of the Harbour Fest concerts
[Q2] Please use a scale of 0-100 to rate your overall appreciation of this concert, with 0 indicating absolutely not enjoyable, 100 absolutely enjoyable and 50 being half-half. How would you rate this concert? 【Exact number】
Frequency | Percentage | |
0 - 9 | 8 | 1.1% |
10 - 19 | 5 | 0.7% |
20 - 29 | 2 | 0.3% |
30 - 39 | 12 | 1.7% |
40 - 49 | 5 | 0.7% |
50 | 11 | 1.5% |
51 - 60 | 23 | 3.2% |
61 - 70 | 48 | 6.7% |
71 - 80 | 126 | 17.6% |
81 - 90 | 178 | 24.8% |
91 - 100 | 299 | 41.7% |
Total | 717 | 100.0% |
Mean | 86.1 | |
Standard error | 0.7 | |
Median | 90 | |
Base | 718 | |
Missing case(s) | 1 |
Table 3 Satisfaction with the performers of the Harbour Fest
[Q3] How satisfied are you with the performers in general?
Frequency | Percentage | |||
Very satisfied | 465 | ) | 64.8% | ) |
Quite satisfied | 163 | ) 628 | 22.7% | ) 87.5% |
Half-half | 56 | 7.8% | ||
Quite dissatisfied | 16 | ) | 2.2% | ) |
Very dissatisfied | 17 | ) 33 | 2.4% | ) 4.6% |
Don't know / Hard to say | 1 | 0.1% | ||
Total | 718 | 100.0% | ||
Base | 718 | |||
Missing case(s) | 0 |
Table 4 Satisfaction with the production quality of the Harbour Fest concerts
[Q4] How satisfied are you with the overall production quality of this concert, including stage, sound and visual effects?
Frequency | Percentage | |||
Very satisfied | 396 | ) | 55.2% | ) |
Quite satisfied | 216 | ) 612 | 30.1% | ) 85.4% |
Half-half | 66 | 9.2% | ||
Quite dissatisfied | 23 | ) | 3.2% | ) |
Very dissatisfied | 15 | ) 38 | 2.1% | ) 5.3% |
Don't know / Hard to say | 1 | 0.1% | ||
Total | 718 | 100.0% | ||
Base | 717 | |||
Missing case(s) | 1 |
Table 5 Satisfaction with the choice of location for the Harbour Fest concerts
[Q5] How satisfied are you with the choice of location for this concert?
Frequency | Percentage | |||
Very satisfied | 453 | ) | 63.1% | ) |
Quite satisfied | 172 | ) 625 | 24.0% | ) 87.1% |
Half-half | 56 | 7.8% | ||
Quite dissatisfied | 21 | ) | 2.9% | ) |
Very dissatisfied | 16 | ) 37 | 2.2% | ) 5.1% |
Don't know / Hard to say | 0 | 0.0% | ||
Total | 718 | 100.0% | ||
Base | 718 | |||
Missing case(s) | 0 |
Table 6 Satisfaction with the promotion of the Harbour Fest concerts
[Q6] How satisfied are you with the promotion of this concert?
Frequency | Percentage | |||
Very satisfied | 105 | ) | 14.7% | ) |
Quite satisfied | 137 | ) 242 | 19.1% | ) 33.8% |
Half-half | 178 | 24.9% | ||
Quite dissatisfied | 125 | ) | 17.5% | ) |
Very dissatisfied | 139 | ) 264 | 19.4% | ) 36.9% |
Don't know / Hard to say | 32 | 4.5% | ||
Total | 716 | 100.0% | ||
Base | 718 | |||
Missing case(s) | 2 |
Table 7 Reasons for attending the Harbour Fest concerts
[Q7] Which of the following reason(s) best describe(s) why you have come to this particular concert? 【Multiple answers allowed】
Frequency | % of total responses (Base =1,443) | % of total sample (Base =718) | |
Attracted by the performers/production | 641 | 44.4% | 89.3% |
Attracted by the promotional material | 29 | 2.0% | 4.0% |
Attracted by positive reviews/recommendations | 79 | 5.5% | 11.0% |
Accompanied family members / friends / colleagues / classmates | 161 | 11.2% | 22.4% |
Received a complimentary ticket | 81 | 5.6% | 11.3% |
Wanted to contribute in promoting the image of Hong Kong | 201 | 13.9% | 28.0% |
Wanted to contribute in reviving the economy of Hong Kong | 205 | 14.2% | 28.6% |
Attracted by the venue | 6 | 0.4% | 0.8% |
Others | 37 | 2.6% | 5.2% |
Don't know / Hard to say | 3 | 0.2% | 0.4% |
Total | 1,443 | 100.0% | |
Base | 718 | ||
Missing case(s) | 3 |
Table 8 Number of Harbour Fest concerts attended
[Q8] By the end of HK Harbour Fest, how many concert(s) including this one, have you attended? 【Exact number】
Frequency | Percentage | |
1 | 285 | 40.0% |
2 | 191 | 26.8% |
3 | 129 | 18.1% |
4 | 64 | 9.0% |
5 | 21 | 2.9% |
6 | 15 | 2.1% |
7 | 2 | 0.3% |
8 | 3 | 0.4% |
9 | 0 | 0.0% |
10 | 1 | 0.1% |
16 | 1 | 0.1% |
Total | 712 | 100.0% |
Mean | 2.2 | |
Standard error | 0.05 | |
Median | 2 | |
Base | 718 | |
Missing case(s) | 6 |
Table 9 Perceived successfulness of the Harbour Fest in providing Hong Kong residents the best in "feel good" international entertainment
[Q9] All in all, do you think HK Harbour Fest has achieved its primary objective of providing Hong Kong residents the best in "feel good" international entertainment?
Frequency | Percentage | |
Yes | 414 | 57.9% |
No | 170 | 23.8% |
Don't know / Hard to say | 131 | 18.3% |
Total | 715 | 100.0% |
Base | 718 | |
Missing case(s) | 3 |
Table 10 Perception on the idea of "East meets West"
[Q10] Do you like the idea of local and international artists performing on the same stage?
Frequency | Percentage | |
Yes | 285 | 39.7% |
No | 348 | 48.5% |
Don't know / Hard to say | 85 | 11.8% |
Total | 718 | 100.0% |
Base | 718 | |
Missing case(s) | 0 |
Table 11 Perception on organizing annual events like the Harbour Fest
[Q11] Do you like the idea of organizing annual musical festivals like HK Harbour Fest?
Frequency | Percentage | |
Yes | 586 | 82.5% |
No | 74 | 10.4% |
Don't know / Hard to say | 50 | 7.0% |
Total | 710 | 100.0% |
Base | 718 | |
Missing case(s) | 8 |
Table 12 Self-identification as visitors to Hong Kong
[Q12a] Are you a visitor to Hong Kong?
Frequency | Percentage | |
Yes | 25 | 3.9% |
No | 616 | 96.1% |
Total | 641 | 100.0% |
Base | 718 | |
Missing case(s) | 77 |
Table 13 Origins of the visitors
[Q13] 【Only for those who answered "Yes" in Q.12a】 From where?
Frequency | % of total responses (Base =25) | % of total sample (Base =718) | |
China | 3 | 12.5% | 0.4% |
Czech Republic | 1 | 4.2% | 0.1% |
Macau | 2 | 8.3% | 0.3% |
Saipan, CNMI | 2 | 8.3% | 0.3% |
Singapore | 2 | 8.3% | 0.3% |
Switzerland | 1 | 4.2% | 0.1% |
UK | 3 | 12.5% | 0.4% |
USA | 9 | 37.5% | 1.3% |
Vietnam | 1 | 4.2% | 0.1% |
Total | 24 | 100.0% | |
Base | 25 | ||
Missing case(s) | 1 |