Frequency Tables of Audience Survey返回

Table 1 Perception on the pricing of Harbour Fest tickets
[Q1] Do you think the official ticket price is too high, too low or reasonable?
   Frequency   Percentage 
  Too high  281   39.2% 
  Reasonable  405   56.6% 
  Too low  7   1.0% 
  Don't know / Hard to say  23   3.2% 
  Total  716   100.0% 
  Base  718    
  Missing case(s)  2    

Table 2 Overall appreciation of the Harbour Fest concerts
[Q2] Please use a scale of 0-100 to rate your overall appreciation of this concert, with 0 indicating absolutely not enjoyable, 100 absolutely enjoyable and 50 being half-half. How would you rate this concert? 【Exact number】
   Frequency   Percentage 
  0 - 9  8   1.1% 
  10 - 19  5   0.7% 
  20 - 29  2   0.3% 
  30 - 39  12   1.7% 
  40 - 49  5   0.7% 
  50  11   1.5% 
  51 - 60  23   3.2% 
  61 - 70  48   6.7% 
  71 - 80  126   17.6% 
  81 - 90  178   24.8% 
  91 - 100  299   41.7% 
  Total  717   100.0% 
  Mean  86.1    
  Standard error  0.7    
  Median  90    
  Base  718    
  Missing case(s)  1    

Table 3 Satisfaction with the performers of the Harbour Fest
[Q3] How satisfied are you with the performers in general?
   Frequency   Percentage 
  Very satisfied  465   )   64.8%   ) 
  Quite satisfied  163   ) 628   22.7%   ) 87.5% 
  Half-half  56      7.8%    
  Quite dissatisfied  16   )   2.2%   ) 
  Very dissatisfied  17   ) 33   2.4%   ) 4.6% 
  Don't know / Hard to say  1      0.1%    
  Total  718      100.0%    
  Base  718          
  Missing case(s)  0          

Table 4 Satisfaction with the production quality of the Harbour Fest concerts
[Q4] How satisfied are you with the overall production quality of this concert, including stage, sound and visual effects?
   Frequency   Percentage 
  Very satisfied  396   )   55.2%   ) 
  Quite satisfied  216   ) 612   30.1%   ) 85.4% 
  Half-half  66      9.2%    
  Quite dissatisfied  23   )   3.2%   ) 
  Very dissatisfied  15   ) 38   2.1%   ) 5.3% 
  Don't know / Hard to say  1      0.1%    
  Total  718      100.0%    
  Base  717          
  Missing case(s)  1          

Table 5 Satisfaction with the choice of location for the Harbour Fest concerts
[Q5] How satisfied are you with the choice of location for this concert?
   Frequency   Percentage 
  Very satisfied  453   )   63.1%   ) 
  Quite satisfied  172   ) 625   24.0%   ) 87.1% 
  Half-half  56      7.8%    
  Quite dissatisfied  21   )   2.9%   ) 
  Very dissatisfied  16   ) 37   2.2%   ) 5.1% 
  Don't know / Hard to say  0      0.0%    
  Total  718      100.0%    
  Base  718          
  Missing case(s)  0          

Table 6 Satisfaction with the promotion of the Harbour Fest concerts
[Q6] How satisfied are you with the promotion of this concert?
   Frequency   Percentage 
  Very satisfied  105   )   14.7%   ) 
  Quite satisfied  137   ) 242   19.1%   ) 33.8% 
  Half-half  178      24.9%    
  Quite dissatisfied  125   )   17.5%   ) 
  Very dissatisfied  139   ) 264   19.4%   ) 36.9% 
  Don't know / Hard to say  32      4.5%    
  Total  716      100.0%    
  Base  718          
  Missing case(s)  2          

Table 7 Reasons for attending the Harbour Fest concerts
[Q7] Which of the following reason(s) best describe(s) why you have come to this particular concert? 【Multiple answers allowed】
   Frequency   % of total responses (Base =1,443)   % of total sample (Base =718) 
  Attracted by the performers/production  641   44.4%   89.3% 
  Attracted by the promotional material  29   2.0%   4.0% 
  Attracted by positive reviews/recommendations  79   5.5%   11.0% 
  Accompanied family members / friends / colleagues / classmates  161   11.2%   22.4% 
  Received a complimentary ticket  81   5.6%   11.3% 
  Wanted to contribute in promoting the image of Hong Kong  201   13.9%   28.0% 
  Wanted to contribute in reviving the economy of Hong Kong  205   14.2%   28.6% 
  Attracted by the venue  6   0.4%   0.8% 
  Others  37   2.6%   5.2% 
  Don't know / Hard to say  3   0.2%   0.4% 
  Total  1,443   100.0%    
  Base  718       
  Missing case(s)  3       

Table 8 Number of Harbour Fest concerts attended
[Q8] By the end of HK Harbour Fest, how many concert(s) including this one, have you attended? 【Exact number】
   Frequency   Percentage 
  1  285   40.0% 
  2  191   26.8% 
  3  129   18.1% 
  4  64   9.0% 
  5  21   2.9% 
  6  15   2.1% 
  7  2   0.3% 
  8  3   0.4% 
  9  0   0.0% 
  10  1   0.1% 
  16  1   0.1% 
  Total  712   100.0% 
  Mean  2.2    
  Standard error  0.05    
  Median  2    
  Base  718    
  Missing case(s)  6    

Table 9 Perceived successfulness of the Harbour Fest in providing Hong Kong residents the best in "feel good" international entertainment
[Q9] All in all, do you think HK Harbour Fest has achieved its primary objective of providing Hong Kong residents the best in "feel good" international entertainment?
   Frequency   Percentage 
  Yes  414   57.9% 
  No  170   23.8% 
  Don't know / Hard to say  131   18.3% 
  Total  715   100.0% 
  Base  718    
  Missing case(s)  3    

Table 10 Perception on the idea of "East meets West"
[Q10] Do you like the idea of local and international artists performing on the same stage?
   Frequency   Percentage 
  Yes  285   39.7% 
  No  348   48.5% 
  Don't know / Hard to say  85   11.8% 
  Total  718   100.0% 
  Base  718    
  Missing case(s)  0    

Table 11 Perception on organizing annual events like the Harbour Fest
[Q11] Do you like the idea of organizing annual musical festivals like HK Harbour Fest?
   Frequency   Percentage 
  Yes  586   82.5% 
  No  74   10.4% 
  Don't know / Hard to say  50   7.0% 
  Total  710   100.0% 
  Base  718    
  Missing case(s)  8    

Table 12 Self-identification as visitors to Hong Kong
[Q12a] Are you a visitor to Hong Kong?
   Frequency   Percentage 
  Yes  25   3.9% 
  No  616   96.1% 
  Total  641   100.0% 
  Base  718    
  Missing case(s)  77    

Table 13 Origins of the visitors
[Q13] 【Only for those who answered "Yes" in Q.12a】 From where?
   Frequency   % of total responses (Base =25)   % of total sample (Base =718) 
  China  3   12.5%   0.4% 
  Czech Republic  1   4.2%   0.1% 
  Macau  2   8.3%   0.3% 
  Saipan, CNMI  2   8.3%   0.3% 
  Singapore  2   8.3%   0.3% 
  Switzerland  1   4.2%   0.1% 
  UK  3   12.5%   0.4% 
  USA  9   37.5%   1.3% 
  Vietnam  1   4.2%   0.1% 
  Total  24   100.0%    
  Base  25       
  Missing case(s)  1