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Perception of the general public on the efficacy of Hong Kong Harbour Fest

 
 

The survey started by gauging people's overall perception on the successfulness of Hong Kong Harbour Fest. Results showed that 60% of the respondents thought the event was unsuccessful as a whole, as opposed to only 8% who held the opposite view. Another 18% took a neutral stand by answering "half-half" (Table 3).

 
Table 3 Perceived overall successfulness of the Harbour Fest
[Q1] 【For all respondents】Hong Kong Harbour Fest has already ended on November 9. Generally speaking, do you think it is a successful or unsuccessful event? (Interviewer probed intensity)
   Frequency   Percentage 
  Very successful  18   )   0.9%   ) 
  Quite successful  145   ) 163   7.2%   ) 8.1% 
  Half-half  365      18.1%    
  Quite unsuccessful  568   )   28.2%   ) 
  Very unsuccessful  637   ) 1,205   31.6%   ) 59.8% 
  Don't know / Hard to say  280      13.9%    
  Total  2,013      100.0%    
  Base  2,026          
  Missing case(s)  13          

 

With respect to the efficacy of the Harbour Fest in specific areas, 42% of the respondents said this event had made a negative impact on the international image of Hong Kong. Meanwhile, nearly a quarter (24%) of them thought there had been no impact at all, but a similar proportion (23%) believed that a positive influence had been brought to Hong Kong's international image (Table 4). Moreover, 36% said the music festival failed to demonstrate to the world that Hong Kong had gone out of the SARS shadow, as contrast to nearly one-third of them (32%) who perceived this event as being successful at this front (Table 5).

 
Table 4 Perceived impact on the international image of Hong Kong made by the Harbour Fest
[Q2] 【For all respondents】On the whole, do you think Hong Kong Harbour Fest has made a positive or negative impact on the international image of Hong Kong? (Interviewer probed intensity)
   Frequency   Percentage 
  Very positive impact  41   )   2.0%   ) 
  Quite positive impact  418   ) 459   20.7%   ) 22.7% 
  No impact at all  489      24.2%    
  Quite negative impact  641   )   31.8%   ) 
  Very negative impact  205   ) 846   10.1%   ) 41.9% 
  Don't know / Hard to say  226      11.2%    
  Total  2,019      100.0%    
  Base  2,026          
  Missing case(s)  7          

Table 5 Perceived efficacy of the Harbour Fest in declaring that Hong Kong has gone out of SARS
[Q3] 【For all respondents】 How successful do you think Hong Kong Harbour Fest is in demonstrating to the world that Hong Kong has gone out of the shadows under SARS? (Interviewer probed intensity)
   Frequency   Percentage 
  Very successful  82   )   4.1%   ) 
  Quite successful  568   ) 650   28.2%   ) 32.3% 
  Half-half  448      22.3%    
  Quite unsuccessful  457   )   22.7%   ) 
  Very unsuccessful  273   ) 730   13.6%   ) 36.3% 
  Don't know / Hard to say  183      9.1%    
  Total  2,012      100.0%    
  Base  2,026          
  Missing case(s)  14          

 

Table 6 showed that 43% of the respondents interviewed thought the Harbour Fest was unsuccessful in attracting tourists to Hong Kong. Besides, there was an equal split between those who believed such an event had successfully drawn tourists to Hong Kong (25%), and those who said "half-half" (26%), each constituting around one-quarter of the respondents. As for the efficacy of the Harbour Fest in reviving the local economy, findings suggested that 56% of the respondents considered this event to be unsuccessful in this particular aspect, as opposed to only 15% who gave positive responses by opting either for "very successful" or "quite successful" (Table 7).

 
Table 6 Perceived efficacy of the Harbour Fest in attracting tourists
[Q4] 【For all respondents】 How about its efficacy in attracting tourists to Hong Kong? (Interviewer probed intensity)
   Frequency   Percentage 
  Very successful  64   )   3.2%   ) 
  Quite successful  431   ) 495   21.4%   ) 24.6% 
  Half-half  520      25.8%    
  Quite unsuccessful  600   )   29.7%   ) 
  Very unsuccessful  275   ) 875   13.6%   ) 43.3% 
  Don't know / Hard to say  127      6.3%    
  Total  2,018      100.0%    
  Base  2,026          
  Missing case(s)  8          

Table 7 Perceived efficacy of the Harbour Fest in reviving the economy of Hong Kong
[Q5] 【For all respondents】 How about its efficacy in reviving Hong Kong's economy? (Interviewer probed intensity)
   Frequency   Percentage 
  Very successful  37   )   1.8%   ) 
  Quite successful  274   ) 311   13.6%   ) 15.4% 
  Half-half  456      22.6%    
  Quite unsuccessful  662   )   32.8%   ) 
  Very unsuccessful  477   ) 1,139   23.6%   ) 56.4% 
  Don't know / Hard to say  113      5.6%    
  Total  2,019      100.0%    
  Base  2,026          
  Missing case(s)  7          

 

Table 8 summarized respondents' opinion on the efficacy of Hong Kong Harbour Fest across the various attributes prompted. It can be seen that all perceptions were on the negative side. Economic efficacy was rated as the poorest attribute (56% on the negative), followed by its effects on tourism and Hong Kong's international image (both with over 40% on the negative). Its effect on declaring Hong Kong having gone out of SARS was rated more favourably, but still with heavier opinion on the negative (36% negative versus 32% positive). All in all, including but not restricting to the four attributes mentioned, 60% of the respondents considered the event unsuccessful.

 
Table 8 Summary table of the efficacy of the Harbour Fest
   Positive   Negative 
  A general success  8.1%   59.8% 
  Impact on Hong Kong's international image  22.7%   41.9% 
  Hong Kong gone out of SARS  32.3%   36.3% 
  Attracting tourists  24.6%   43.3% 
  Reviving Hong Kong's economy  15.4%   56.4% 

 

A dollar-value appraisal of Hong Kong Harbour Fest

 
 

The survey continued by measuring the respondents' perception on whether the government's expenditure on three particular leisure and cultural activities, namely, Hong Kong Harbour Fest, the visit of Real Madrid Football Club, and the annual Hong Kong Arts Festival, were value for money. Results revealed that, of the three events, a landslide majority of 79% of the respondents agreed that the contribution of $0.82 million for the visit of Real Madrid Football Club was good value for money, whereas only 15% thought it was not good (Table 10). By the same token, almost two-thirds (65%) of them said the $17 millions spent on the annual Hong Kong Arts Festival were good value for money, as against 18% who said "no" (Table 11). On the other hand, only 15% regarded the $100 million contributed on the Harbour Fest to be good value for money, whilst as high as 79% said "no" (Table 9).

 
Table 9 Dollar-value appraisal of Hong Kong Harbour Fest
[Q6] 【For all respondents】 The Government has to contribute $100 millions for organizing Hong Kong Harbour Fest, meaning that each Hong Kong citizen has to pay $15. Do you think this is value for money?
   Frequency   Percentage 
  Yes  296    14.7% 
  No  1,603    79.3% 
  Don't know / Hard to say  122    6.0% 
  Total  2,021    100.0% 
  Base  2,026     
  Missing case(s)  5     

Table 10 Dollar-value appraisal of the visit of Real Madrid Football Club
[Q7] 【For all respondents】 The Government has to contribute $0.82 million for the visit of Real Madrid Football Club, meaning that each Hong Kong citizen has to pay 10 cents. Do you think this is value for money?
   Frequency   Percentage 
  Yes  1,588    78.6% 
  No  304    15.0% 
  Don't know / Hard to say  128    6.3% 
  Total  2,019    100.0% 
  Base  2,026     
  Missing case(s)  7     

Table 11 Dollar-value appraisal of the annual Hong Kong Arts Festival
[Q8] 【For all respondents】 The Government has to contribute $17 millions for organizing the annual Hong Kong Arts Festival, meaning that each Hong Kong citizen has to pay $2.6. Do you think this is value for money?
   Frequency   Percentage 
  Yes  1,306    64.8% 
  No  372    18.4% 
  Don't know / Hard to say  339    16.8% 
  Total  2,016    100.0% 
  Base  2,026     
  Missing case(s)  10     

 

One billion dollars were allocated by the SAR Government to launch post-SARS promotional campaigns, meaning a spending of HK$150 by each Hong Kong citizen. When asked to suggest how much should a single citizen contribute to organizing an event like the Harbour Fest, 44% of the respondents gave a value which fell within HK$15 or below. Meanwhile, a quarter of them (25%) failed to suggest an answer for this question. Taking the average of all definite answers provided, the median was calculated to be HK$10.0, and the mean figure being HK$30.6 (Table 12).

 
Table 12 Desirable amount of money to be spent on activities like the Harbour Fest
[Q9] 【For all respondents】 After the SARS epidemic, the Government has allocated $1 billion to launch various large scale publicity and promotions internationally and locally, meaning that each Hong Kong citizen has to pay $150. How much should each Hong Kong citizen pay for organizing activities like Hong Kong Harbour Fest would sound reasonable to you?
   Frequency   Percentage   Percentage excluding "Don't know / Hard to say" 
*A total of 207 cases were dropped from the base of this particular question because the wordings of this question were revised on the second day of fieldwork. The original question was: "After the SARS epidemic, the Government has allocated $1 billion to launch large scale publicity and promotions internationally and locally, meaning that each Hong Kong citizen has to pay $150. How much should each Hong Kong citizen pay for organizing Hong Kong Harbour Fest would sound reasonable to you?"
Table 13 Summary table of dollar-value appraisal
   Positive   Negative 
  Harbour Fest, $15.0 per capita  14.7%   79.3% 
  Real Madrid visit, $0.10 per capita  78.6%   15.0% 
  Hong Kong Arts Festival, $2.60 per capita  64.8%   18.4% 

 

Appraisal of the general public on the operation of Hong Kong Harbour Fest

 
 

As regards people's appraisal of the operation of the Harbour Fest, findings showed that as many as 70% of the respondents believed that insufficient promotional work was done for the Harbour Fest, as contrast to only 15% who said publicity was adequate (Table 14). Meanwhile, slightly more respondents expressed receptiveness to the idea of having the local and international artists performed on the same stage, as 39% welcomed this idea, while 35% thought such an idea was bad, another 17% took a neutral stand regarding this (Table 15). Location-wise, Table 16 showed that 59% said Tamar was an appropriate site for organizing the Harbour Fest, while 22% considered it a bad choice.

 
Table 14 Perceived sufficiency of publicity for the Harbour Fest
[Q10] 【For all respondents】 On the whole, do you think there were sufficient promotion activities for Hong Kong Harbour Fest? (Interviewer probed intensity)
   Frequency   Percentage 
  Very sufficient  79   )   3.9%   ) 
  Quite sufficient  231   ) 310   11.5%   ) 15.4% 
  Half-half  161      8.0%    
  Quite insufficient  611   )   30.3%   ) 
  Very insufficient  802   ) 1,413   39.8%   ) 70.1% 
  Don't know / Hard to say  133      6.6%    
  Total  2,017      100.0%    
  Base  2,026          
  Missing case(s)  9          

Table 15 Perception on the idea of "East meets West"
[Q11] 【For all respondents】At Hong Kong Harbour Fest, local and international artists performed on the same stage, such as the "crossover" of local singers Nicolas Tse and Joey Yung with Rolling Stones. Do you think such idea is good or bad? (Interviewer probed intensity)
   Frequency   Percentage 
  Very good  96   )   4.8%   ) 
  Quite good  685   ) 781   34.1%   ) 38.9% 
  Half-half  347      17.2%    
  Quite bad  328   )   16.3%   ) 
  Very bad  376   ) 704   18.7%   ) 35.0% 
  Don't know / Hard to say  178      8.9%    
  Total  2,011      100.0%    
  Base  2,026          
  Missing case(s)  15          

Table 16 Perception on the Tamar site as the location for organizing the Harbour Fest
[Q12] 【For all respondents】Do you think the Tamar site was an appropriate location for organizing Hong Kong Harbour Fest? (Interviewer probed intensity)
   Frequency   Percentage 
  Very appropriate  231   )   11.5%   ) 
  Quite appropriate  953   ) 1,184   47.3%   ) 58.8% 
  Half-half  205      10.2%    
  Quite inappropriate  263   )   13.0%   ) 
  Very inappropriate  186   ) 449   9.2%   ) 22.2% 
  Don't know / Hard to say  179      8.9%    
  Total  2,016      100.0%    
  Base  2,026          
  Missing case(s)  10          

 

Concerning the pricing of Harbour Fest tickets, 55% of the respondents said ticket price was too high in general, 35% thought it was reasonable (Table 17). On the other hand, over half (51%) of the respondents opposed the Government's decision to give away the tickets of the October 24 concert for free, whereas 37% supported this arrangement (Table 18). Irrespective of whether they agreed to the giving away the tickets, when further probed how they thought about the allocation of four free tickets to each person, 59% said "too many", while nearly one-third (32%) of them opted for "just right", only a small proportion of 2% considered four tickets per person as "too few" (Table 19).

 
Table 17 Perception on the pricing of Harbour Fest tickets
[Q13] 【For all respondents】Apart from the most expensive tickets of HK$1988 for the 2 particular concerts featuring Rolling Stones, the ticket prices of the Harbour Fest normally ranged from the cheapest HK$100 to the most expensive HK$988. Do you think the pricing is too high, too low or reasonable?
   Frequency   Percentage 
  Too high  1,105    55.0% 
  Reasonable  693    34.5% 
  Too low  19    1.0% 
  Don't know / Hard to say  192    9.6% 
  Total  2,009    100.0% 
  Base  2,026     
  Missing case(s)  17     

Table 18 Perception on the government's decision to give away the October 24 concert tickets for free
[Q14] 【For all respondents】Because the British group Atomic Kitten was unable to perform for the Harbour Fest concert on October 24, the Government eventually decided to distribute the tickets to the citizens for free. Do you agree with this arrangement? (Interviewer probed intensity)
   Frequency   Percentage 
  Very much agreed  196   )   9.7%   ) 
  Quite agreed  559   ) 755   27.7%   ) 37.4% 
  Half-half  114      5.7%    
  Quite disagreed  468   )   23.2%   ) 
  Very much disagreed  559   ) 1,027   27.7%   ) 50.9% 
  Don't know / Hard to say  122      6.1%    
  Total  2,018      100.0%    
  Base  2,026          
  Missing case(s)  8          

Table 19 Perception on the allocation of four free tickets per person
[Q15] 【For all respondents】Then, do you think the allocation of 4 free tickets to each person is too many, too few or just right?
   Frequency   Percentage 
  Too many  1,180    59.2% 
  Just right  638    32.0% 
  Too few  35    1.8% 
  Don't know / Hard to say  141    7.1% 
  Total  1,994    100.0% 
  Base  2,026     
  Missing case(s)  32     

 

Reasons of going or not going to the Harbour Fest concerts

 
 

In order to assess why the overall attendance of the Harbour Fest was below satisfaction, all respondents were asked to suggest possible reasons. Findings revealed that the most frequently cited answer was "insufficient promotions", by more than half of the respondents (51.3%). Other popular reasons included "inexperienced organizer / confusing arrangements", "performers not attractive enough" and "tickets too expensive" in descending orders, mentioned by 26%, 20% and 19% of the respondents correspondingly. Meanwhile, 12% failed to give a definite answer for this question (Table 20).

 
Table 20 Perceived reasons for the low attendance of Harbour Fest concerts
[Q16] 【For all respondents】 The average attendance of Hong Kong Harbour Fest was below satisfaction, and you think the major reason is: (Interviewer did not read out the answers, multiple answers allowed)
   Frequency   % of total responses (Base =3,077)   % of total sample (Base =2,026) 
  $0-15  778   43.7%   58.1% 
  $16-50  340   19.1%   25.4% 
  $51-100  157   8.8%   11.7% 
  $101-150  64   3.6%   4.8% 
  Don't know / Hard to say  442   24.8%    
  Total  1,781   100.0%    
  Median  $10.00        
  Mean  $30.60        
  Standard error  $1.10        
  Base*  1,819       
  Missing case(s)  38       

 

Table 21 showed that a landslide majority of 96% of the respondents interviewed had not attended any concert of the Harbour Fest, whereas only 3% were audience of this music event. Amongst the 68 concert-goers who were able to tell the exact number of concerts they had actually attended, each of them had gone to one concert on average (Table 22).

 
Table 21 Experience of attending Harbour Fest concerts
[Q17] 【For all respondents】Did you attend any concert of Hong Kong Harbour Fest? (If yes, interviewer probed the number of concerts attended)
   Frequency   Percentage 
  Yes  68   )   3.3%   ) 
  Yes, but forgot the number of concerts attended  3   ) 71   0.1%   ) 3.4% 
  No  1,951      96.3%    
  Don't know / Hard to say  4      0.2%    
  Total  2,025      100.0%    
  Base  2,026          
  Missing case(s)  1          

Table 22 【Only for those who answered "Yes" in Q.17】Number of concerts attended
   Frequency   % of sub-sample (Base = 68)   % of total sample (Base =2,026) 
  Insufficient promotions  1,040   33.8%   51.3% 
  Inexperienced organizer / Confusing arrangements  528   17.1%   26.1% 
  Performers not attractive enough  403   13.1%   19.9% 
  Tickets too expensive  393   12.8%   19.4% 
  Hong Kong people not interested in music festivals  123   4.0%   6.1% 
  Production not attractive enough  103   3.3%   5.1% 
  Too much negative media coverage / Negative reviews  102   3.3%   5.0% 
  Bad choice of location  65   2.1%   3.2% 
  Hong Kong people dissatisfied with the Government  39   1.3%   1.9% 
  Insufficient lead time for the event  23   0.7%   1.1% 
  Others  29   0.9%   1.4% 
  Don't know / Hard to say  232   7.5%   11.5% 
  Total  3,077   100.0%    
  Base  2,026       
  Missing case(s)  18       

 

For the 1,951 non-audience of the Harbour Fest, "tickets too expensive / no extra money" topped the list of the most commonly mentioned reason for their not going to any concert of this music festival, as cited by 30% of these respondents (constituting 29% of the total sample). Other popular reasons included "not interested in music festivals", "no time / too busy" and "performers not attractive enough", each constituting over 20% of this sub-group (Table 23).

 
Table 23 Reasons for not attending Harbour Fest concerts
[Q18] 【Only for those who answered "No" in Q.17】 Why didn't you attend the concert(s)? (Interviewer did not read out the answers, multiple answers allowed)
   Frequency   % of total responses (Base = 2,640)   % of sub-sample (Base =1,951)   % of total sample (Base =2,026) 
 Tickets too expensive / No extra money   587   22.2%   30.1%   29.0% 
 Not interested in music festivals   451   17.1%   23.1%   22.3% 
 No time / Too busy   443   16.8%   22.7%   21.9% 
 Performers not attractive enough   408   15.4%   20.9%   20.1% 
 Insufficient promotions   268   10.2%   13.7%   13.2% 
 Didn't like the location   91   3.5%   4.7%   4.5% 
 Production not attractive enough   79   3.0%   4.0%   3.9% 
 Too much negative media coverage / Negative reviews   59   2.2%   3.0%   2.9% 
 Didn't know Hong Kong Harbour Fest until it was over   45   1.7%   2.3%   2.2% 
 Not in Hong Kong   35   1.3%   1.8%   1.7% 
 Others   155   5.9%   7.9%   7.7% 
 Don't know / Hard to say   18   0.7%   0.9%   0.9% 
 Total   2,640   100.0%       
 Base   1,951          
 Missing case(s)   21          

 

At the other front, the 71 Harbour Fest audience were also asked to give reasons for their attending the concert(s). Over half (51%, constituting 2% of total sample) of them said they were attracted by the performers or production of the Harbour Fest, followed by "receiving a complimentary ticket" (18% of sub-sample) and "accompanying family members/friends/colleagues/classmates" (13% of sub-sample) at quite a distance (Table 24). It should be noted, however, that because the sub-sample size here is only 71, the sampling error at 95% confidence level could be as high as plus/minus 11.8 percentage points.

 
 

In an attempt to measure people's receptiveness of organizing annual music festivals like the Harbour Fest, all respondents were asked if they welcomed this idea. Findings suggested that 57% were not supportive, as contrast to nearly one-third of them (33%) who said "yes", another 10% did not have a definite opinion (Table 25).

 
Table 24 Reasons for attending Harbour Fest concerts
[Q19] 【Only for those who answered "Yes" in Q.17】 What reason(s) could best describe why you have attended the concert(s) of Hong Kong Harbour Fest? (Interviewer did not read out the answers, multiple answers allowed)
   Frequency   % of total responses (Base = 79)   % ofsub-sample (Base = 71)   % of total sample (Base = 2,026) 
 Attracted by the performers/production   36   46.0%   50.7%   1.8% 
 Received a complimentary ticket   13   16.1%   18.3%   0.6% 
 Accompanied family members / friends / colleagues / classmates   9   11.6%   12.7%   0.4% 
 Wanted to contribute in reviving the economy of Hong Kong   6   7.2%   8.5%   0.3% 
 Curious about the event   4   4.6%   5.6%   0.2% 
 Wanted to contribute in promoting the image of Hong Kong   3   3.4%   4.2%   0.1% 
 Attracted by the promotional work   2   2.6%   2.8%   0.1% 
 Others   5   7.0%   7.0%   0.2% 
 Don't know / Hard to say   1   1.5%   1.4%   0.0% 
 Total   79   100.0%       
 Base   71          
 Missing case(s)   1          

Table 25 Perception on organizing annual events like the Harbour Fest
[Q24] 【For all respondents】 Do you like the idea of organizing annual music festivals like Hong Kong Harbour Fest?
   Frequency   Percentage 
  Yes  658    32.7% 
  No  1,150    57.2% 
  Don't know / Hard to say  202    10.1% 
  Total  2,011    100.0% 
  Base  2,026     
  Missing case(s)  15     

 

Audience's evaluation of the Harbour Fest concerts

 
 

This part of the survey was designed to measure the assessment of the Harbour Fest concerts by its audience, thus the following discussions were based only on the opinions of the 71 concert-goers. As mentioned before, because of the small sub-sample size, the figures are subject to large sampling errors, which could be as high as plus/minus 11.8 percentage points. Figures in this section are, therefore, only for rough references.

 
 

To start with, these respondents were first asked to rate, using a scale of 0-100, their appreciation of the Harbour Fest concerts as a whole. The mean score was calculated to be 61.9 marks, with the median being 65.0 marks (Table 26).

 
Table 26 Overall appreciation of Harbour Fest concerts
[Q20] 【Only for those who answered "Yes" in Q.17】 Please use a scale of 0-100 to rate your overall appreciation of the concert(s), with 0 indicating absolutely not enjoyable, 100 absolutely enjoyable and 50 being half-half. How would you rate the concert(s)?
   Frequency   % of sub-sample (Base = 71) 
  0 - 9  1    1.3% 
  10 - 19  1    0.8% 
  20 - 29  3    4.7% 
  30 - 39  5    6.7% 
  40 - 49  6    8.7% 
  50  6    8.6% 
  51 - 60  10    13.7% 
  61 - 70  15    20.9% 
  71 - 80  19    27.3% 
  81 - 90  2    3.0% 
  91 - 100  3    4.2% 
  Total  70    100.0% 
  Mean  61.9     
  Standard error  2.48    
  Median  65.0     
  Base  71    
  Missing case(s)  1    

 

With respect to the specific aspects of the concerts, 55% of the Harbour Fest audience interviewed admitted that they were satisfied with the performers in general, 22% expressed dissatisfaction, another 22% opted for "half-half" (Table 27). By the same token, among this sub-group of concert-goers, as high as 71% were satisfied with the overall production quality of the concerts, whereas only 12% gave negative views on this particular area (Table 28).

 
Table 27 Satisfaction with the performers of Harbour Fest concerts
[Q21] 【Only for those who answered "Yes" in Q.17】How satisfied are you with the performers in general? (Interviewer probed intensity)
   Frequency   % of sub-sample (Base = 71) 
  Very satisfied  10   )   14.5%   ) 
  Quite satisfied  28   ) 38   40.3%   ) 54.8% 
  Half-half  16      22.0%    
  Quite dissatisfied  8   )   12.0%   ) 
  Very dissatisfied  7   ) 15   9.7%   ) 21.7% 
  Don't know / Hard to say  1      150.0%    
  Total  70      100.0%    
  Base  71          
  Missing case(s)  1          

Table 28 Satisfaction with the overall production quality of Harbour Fest concerts
[Q22] 【Only for those who answered "Yes" in Q.17】How satisfied are you with the overall production quality of the concert(s), including stage, sound and visual effects? (Interviewer probed intensity)
   Frequency   % of sub-sample (Base = 71) 
  Very satisfied  12   )   16.6%   ) 
  Quite satisfied  38   ) 50   54.6%   ) 71.2% 
  Half-half  12      16.5%    
  Quite dissatisfied  6   )   7.9%   ) 
  Very dissatisfied  3   ) 9   4.4%   ) 12.3% 
  Total  70      100.0%    
  Base  71          
  Missing case(s)  1          

 

Finally, when further asked if the Harbour Fest had achieved one of its primary objectives by providing Hong Kong residents the best in "feel good" international entertainment, 55% perceived this event to be failed in this aspect, while 41% gave a positive response (Table 29).

 
Table 29 Perceived successfulness of the Harbour Fest in providing Hong Kong residents the best in "feel good" international entertainment
[Q23] 【Only for those who answered "Yes" in Q.17】All in all, do you think Hong Kong Harbour Fest has achieved one of its objectives, which was providing Hong Kong residents the best in "feel good" international entertainment?
   Frequency   % of sub-sample (Base = 71) 
  Yes  29   40.6% 
  No  39   55.0% 
  Don't know / Hard to say  3   4.4% 
  Total  70   100.0% 
  Base  71    
  Missing case(s)  1