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Frequency Tables

 
 

Q2 The brand of your mobile phone is: (If there is more than one, please base on the one you use most frequently)

 
   Frequency  Percentage
 Nokia(諾基亞) 784 51.9%
 Motorola(摩托羅拉) 189 12.5%
 Ericsson(愛立信) 115 7.6%
 Panasonic(樂聲) 101 6.7%
 Siemens(西門子) 77 5.1%
 NEC(日本電子) 36 2.4%
 SONY(新力) 33 2.2%
 Samsung(三星) 24 1.6%
 Philips(飛利浦) 8 0.5%
 LG(樂喜金星) 8 0.5%
 Mitsubishi(三菱) 8 0.5%
 Bosch(博世) 5 0.3%
 Alcatel 2 0.1%
 Sanyo 2 0.1%
 Sagem 1 0.1%
 Beffone 1 0.1%
 Hitachi 1 0.1%
 Don't know/ Forgotten 117 7.7%
 Total 1,512 100.0%

 

Q3 How satisfied are you with your mobile phone? (If there is more than one, please base on the one you use most frequently) Please use a scale of 0-100 to evaluate, with 0 representing the least, 100 representing the most and 50 being half-half. How would you rate?

 
   Mean  Standard Error  Base
 Nokia(諾基亞) 75.3 0.49 753
 Motorola(摩托羅拉) 72.9 1.11 181
 Ericsson(愛立信) 68.9 1.51 111
 Panasonic(樂聲) 74.1 1.07 97
 Siemens(西門子) 68.3 2.02 74
 NEC(日本電子) 66.9 2.86 35
 SONY(新力) 74.9 3.27 33
 Samsung(三星) 63.5 3.20 23
 Philips(飛利浦) 80.0 4.33 8
 LG(樂喜金星) 56.3 6.53 8
 Mitsubishi(三菱) 63.1 6.74 8
 Bosch(博世) 78.0 3.74 5
 Alcatel 70.0 0 2
 Sanyo 55.0 5.00 2
 Sagem 60.0 0 1
 Beffone 75.0 0 1
 Hitachi 75.0 0 1
 Don't know/ Forgotten 68.4 1.62 99
 Total 73.0 0.39 1,442

 

Q4 Which network operator are you using currently? If there is more than one, please base on the one you use most frequently.

 
   Frequency  Percentage
 Orange 433 28.3%
 Pacific Century CyberWorks, including 1010/One 2Free/1+1 294 19.2%
 Smartone/Extra 269 17.6%
 New World Telephone 239 15.6%
 Sunday 147 9.6%
 Peoples 83 5.4%
 Others 24 1.6%
 Don't know/ Hard to say 40 2.6%
 Total 1,529 100.0%

 

Q5-Q6 Then, I will ask for your opinion regarding your mobile phone. I want you to think of your mobile phone as a person, that it has its own personality and characteristics. I will read out two descriptive terms, what you need to do is to rate your mobile phone with respect to each term, with 0 representing the least, 100 representing the most and 50 being half-half. Please remember to imagine your mobile phone as a person when you answer the questions.

 
   Mean  Standard Error  Base
 Sophistication 66.5 0.43 1,356
 Excitement 62.1 0.50 1,299

 

Q7-Q10 Then, I will ask you some questions about your own personality and characteristics. I will read out those two terms again, what you need to do is to rate yourself with respect to each term, with 0 representing the least, 100 representing the most and 50 being half-half. Meanwhile, I will also ask you the importance of that term to you, with 0 representing absolutely not important, 100 representing absolutely important and 50 being half-half.

 
   Mean  Standard Error  Base
 Sophistication 63.8 0.49 1,236
 Importance of sophistication to you 64.0 0.55 1,295
 Excitement 63.1 0.51 1,261
 Importance of excitement to you 65.0 0.57 1,302

 

Q11 Now I will ask about your feelings and reactions in your daily life and social gatherings. Please tell me if the sentences I am going to read out can describe you or not. You only need to answer with "Yes" or "No".

 
   Yes  No  Base
 i. I find it hard to imitate the behavior of other people 60.2% 39.8% 1,376
 ii. I guess I put on a show to impress or entertain others 32.6% 67.4% 1,385
 iii. At parties and social gatherings, I do not attempt to do or say things that others will like 58.8% 41.2% 1,368
 iv. I can only argue for ideas which I already believe 79.9% 20.1% 1,389
 v. I can make impromptu speeches even on topics about which I have almost no information 30.5% 69.5% 1,382
 vi. I would probably make a good actor 27.9% 72.1% 1,350
 vii. In group of people I am rarely the center of attention 52.2% 47.8% 1,337
 viii. In different situations and with different people, I often act like very different persons 68.1% 31.9% 1,409
 ix. I am not particularly good at making other people like me 50.1% 49.9% 1,336
 x. I'm not always the person I appear to be 30.1% 69.9% 1,361
 xi. I would not change my opinions (or the way I do things) in order to please someone or win their favour 63.9% 36.1% 1,395
 xii. I have considered being an entertainer 13.0% 87.0% 1,396
 xiii. I have never been good at games like charades or improvisational acting 58.0% 42.0% 1,360
 xiv. I have trouble changing my behavior to suit different people and different situations 56.7% 43.3% 1,369
 xv. At a party I let others keep the jokes and stories going 70.8% 29.2% 1,412
 xvi. I feel a bit awkward in public and do not show up quite as well as I should 58.8% 41.2% 1,387
 xvii. I can look anyone in the eye and tell a lie with a straight face (if for a right end) 33.6% 66.4% 1,363
 xviii. I may deceive people by being friendly when I really dislike them 62.6% 37.4% 1,373

 

Q12 Now I will ask you some questions about choosing a mobile phone. How many mobile phones have you changed during the last two years (i.e. within 24 months)?

 
   Frequency  Percentage
 1 336 30.1%
 2 445 39.9%
 3 228 20.4%
 4 58 5.2%
 5 25 2.2%
 6 5 0.4%
 7-12 16 1.5%
 13-24 3 0.3%
 Total 1,116 100.0%
 Mean: 2.2
Standard error: 0.48
 None: 402 respondents

 

Q13 Then the most prominent reason for changing your last mobile phone was (Do not read out the answers):

 
   Frequency  Percentage
 Damaged 328 30.8%
 Outdated style 313 29.4%
 Lost 138 12.9%
 Lacking the functions in need 81 7.6%
 Relatively fewer functions 73 6.8%
 Brand and model not popular 47 4.4%
 Gift/ Provided by company 17 1.6%
 Reasonable price 12 1.1%
 Most of the colleagues/ friends don't use it 11 1.0%
 Others (Please specify) 42 3.9%
 None 4 0.4%
 Total 1,066 100.0%

 

Q14 The most prominent factor for choosing your newest mobile phone is (Do not read out the answers):

 
   Frequency  Percentage
 Trendy style 511 36.8%
 Reasonable price 290 20.9%
 Has the functions in need 200 14.4%
 Relatively more functions 188 13.5%
 Brand and model are popular 64 4.6%
 Gift/ Provided by company 45 3.2%
 Most of the colleagues/ friends use it 40 2.9%
 Necessity 13 0.9%
 Others (Please specify) 38 2.7%
 Total 1,389 100.0%

 

Q15 How would you handle your old mobile phone when you change to a new one (Do not read out the answers)?

 
   Frequency  Percentage
 Sell it 429 29.1%
 Give it to relatives/ friends 352 23.8%
 Keep it 337 22.8%
 Discard it 231 15.7%
 Others (Please specify) 12 0.8%
 Don't know/ Hard to say/ That depends 115 7.8%
 Total 1,476 100.0%

 

Q16 If you don't know how to use certain functions of your mobile phone, what would you do (Do not read out the answers)?

 
   Frequency  Percentage
 Read the user manual 605 40.9%
 Seek advice from friends 380 25.7%
 Try to avoid using those functions 287 19.4%
 Seek advice from the network operator (e.g. Hutchison, Sunday) 123 8.3%
 Seek advice from the mobile phone supplier (e.g. Nokia, Ericsson) 37 2.5%
 Try it yourself 20 1.4%
 Seek advice from relatives 11 0.7%
 Seek advice from the mobile phone vendor (e.g. the vendors in Mongkok Commercial Padium) 9 0.6%
 Others (Please specify) 9 0.6%
 Total 1,481 100.0%

 

Q17 How satisfied are you with the services/ solutions provided by (the answer of Q16)? Please use a scale of 0-100 to rate, with 0 representing not satisfied at all, 100 representing very satisfied and 50 being half-half. Then how would you rate?

 
   Mean  Standard Error  Base
 Read the user manual 71.4 0.65 563
 Seek advice from friends 75.4 0.85 341
 Try to avoid using those functions 73.7 3.38 21
 Seek advice from the network operator (e.g. Hutchison, Sunday) 70.4 1.51 111
 Seek advice from the mobile phone supplier (e.g. Nokia, Ericsson) 67.0 2.59 33
 Try it yourself 74.1 3.91 17
 Seek advice from relatives 82.8 2.78 9
 Seek advice from the mobile phone vendor (e.g. the vendors in Mongkok Commercial Padium) 69.4 7.43 9
 Others (Please specify) 67.5 2.50 4
 Total 72.5 0.47 1,108

 

Q18 When your mobile phone is damaged, you will:

 
   Frequency  Percentage
 Seek advice from the network operator (e.g. Hutchison, Sunday) 609 42.7%
 Seek advice from the mobile phone supplier (e.g. Nokia, Ericsson) 411 28.8%
 Seek advice from the mobile phone vendor (e.g. the vendors in Mongkok Commercial Padium) 161 11.3%
 Repair it yourself 101 7.1%
 Change to a new mobile phone 63 4.4%
 Discard it 38 2.7%
 Repaired by friends/ relatives 12 0.8%
 Others (Please specify) 32 2.2%
 Total 1,427 100.0%

 

Q19 How satisfied are you with the mobile phone repair services you have ever consumed? Please use a scale of 0-100 to rate, with 0 representing not satisfied at all, 100 representing very satisfied and 50 being half-half. Then how would you rate?

 
   Mean  Standard Error  Base
 Seek advice from the network operator (e.g. Hutchison, Sunday) 67.6 0.97 402
 Seek advice from the mobile phone supplier (e.g. Nokia, Ericsson) 67.7 1.07 242
 Seek advice from the mobile phone vendor (e.g. the vendors in Mongkok Commercial Padium) 67.1 1.79 107
 Repair it yourself 65.5 2.19 69
 Change to a new mobile phone 64.0 3.87 19
 Discard it 47.8 7.78 9
 Repaired by friends/ relatives 65.0 8.66 4
 Others (Please specify) 63.3 7.15 6
 Total 67.1 0.63 858

 

Q20 Do you know if there is any after-sale service for mobile phone?

 
   Frequency  Percentage
 Yes 1,107 73.0%
 No 409 27.0%
 Total 1,516 100.0%

 

Q21 How important do you think the after-sale service of mobile phone is?

 
0
   Frequency  Percentage
 Very important 47731.4%
 Important 707 46.5%
 Not quite important 204 13.4%
 Not important at all 16 1.1%
 Don't know/ Hard to say 115 7.6%
 Total 1,519 100.0%

 

Q22 What services do you think should be included in the after-sale service of mobile phone? (Do not read out the answers, multiple response)

 
   Frequency  % of Responses
Base=2,281 		 % of Respondents
Base=1,522
 Mobile phone repair services 1,007 44.1% 66.2%
 Hotline inquiry services (hotline) 503 22.1% 33.0%
 Sale of mobile phone or accessories 297 13.0% 19.5%
 Download ring tone /screensaver 116 5.1% 7.6%
 Free/Special price for changing to a new mobile phone 41 1.8% 2.7%
 Lending of mobile phone temporarily 11 0.5% 0.7%
 Others (Please specify) 14 0.6% 0.9%
 Don't know/ Hard to say 292 12.8% 19.2%
 Total responses 2,281 100.0%  

 

Q23A Now I will ask you a hypothetical question in order to understand how the mobile phone will be used under some real-life situations and thus realizing the market reaction to the mobile phones. Please try to imagine you are in that situation when you answer the question.
Assuming that you were now in a grand wedding banquet. At certain point, you had to contact someone, you knew the network was working well and others didn't mind your using the mobile phone. Under this situation, would you use your mobile phone?

 
   Frequency  Percentage
 Absolutely not 96 12.9%
 Probably not 106 14.2%
 Probably yes 277 37.2%
 Certainly yes 220 29.6%
 Don't know/ Hard to say 45 6.0%
 Total 744 100.0%

 

Q24A Assuming that you had used your mobile phone, by your guess, how satisfied would you be with your mobile phone under this situation? (Please use a scale of 0-100 to rate, with 0 representing not satisfied at all, 100 representing very satisfied and 50 being half-half)

 
 Mean  Standard error  Base
 70.8 0.70 615

 

Q23B Now I will ask you a hypothetical question in order to understand how the mobile phone will be used under some real-life situations and thus realizing the market reaction to the mobile phones. Please try to imagine you are in that situation when you answer the question.
Assuming that you were now in a joyful and lively dinner gathering with your close friends. At certain point, you had to contact someone, you knew the network was working well and others didn't mind your using the mobile phone. Under this situation, would you use your mobile phone?

 
   Frequency  Percentage
 Absolutely not 68 8.9%
 Probably not 77 10.1%
 Probably yes 328 42.9%
 Certainly yes 266 34.8%
 Don't know/ Hard to say 25 3.3%
 Total 744 100.0%

 

Q24B Assuming that you had used your mobile phone, by your guess, how satisfied would you be with your mobile phone under this situation? (Please use a scale of 0-100 to rate, with 0 representing not satisfied at all, 100 representing very satisfied and 50 being half-half)

 
 Mean  Standard error  Base
 73.3 0.60 612

 

Q25 If you have to buy a new mobile phone regardless of the price and the network quality, what factor will you consider to be the most important? (Do not read out the answers)

 
   Frequency  Percentage
 Trendy style 627 43.4%
 Relatively more functions 269 18.6%
 Has the functions in need 237 16.4%
 Reasonable price 147 10.2%
 Brand and model are popular 69 4.8%
 Quality of receiving signals of mobile phone 40 2.8%
 Durable 13 0.9%
 Most of the colleagues/ friends use it 11 0.8%
 Mobile phone accessories 4 0.3%
 Others (Please specify) 29 2.0%
 Total 1,446 100.0%