Contact InformationBack


  Date of survey : 20 - 26 February, 2008
  Survey method : Telephone survey with interviewers
  Target population : Hong Kong working population of age 18 or above
  Sampling method :
All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance.
  Sample size : 1,003 successful cases
  Effective Response rate : 76.5%
  Std. sampling error : Less than 1.6%

Table 1 Breakdown of contact information of the survey 
  Frequency Percentage
Respondents' ineligibility confirmed 5,580 43.2%
Fax/ data line 536 4.1%
Invalid number 3,443 26.6%
Call-forwarding/ mobile/ pager number 85 0.7%
Non-residential number 575 4.4%
Special technological difficulties 65 0.5%
No eligible respondents 876 6.8%
     
Respondents' eligibility not confirmed 3,153 24.4%
Line busy 110 0.9%
No answer 1,978 15.3%
Answering device 40 0.3%
Call-blocking 65 0.5%
Language problem 235 1.8%
Interview terminated before the screening question 489 3.8%
Others 236 1.8%
     
Respondents' eligibility confirmed, but failed to complete the interview 3,188 24.7%
Household-level refusal 4 0.0%
Known respondent refusal 0 0.0%
Appointment date beyond the end of the fieldwork period 2768 21.4%
Partial interview 38 0.3%
Miscellaneous 378 2.9%
     
Successful cases 1,003 7.8%
     
Total 12,924 100.0%

Table 2 Calculation of effective response rate


Effective Response rate
= Successful cases / (Successful cases + Incomplete cases + Refusal cases + Estimated refusal cases of eligible respondents*)
= 1,003 / 1,003 + 38 + 4 + 0 + 489[(1,003 + 38 + 4 + 0) / (1,003 + 38 + 4 + 0 + 876)]*
= 76.5%

*Figure obtained by prorata