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| Date of survey | : | 26/6 - 4/7/2008 |
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| Survey method | : | Telephone survey with interviewers | |
| Target population | : | Hong Kong working population of age 18 or above | |
| Sampling method | : | All data were collected by our interviewers using a Computer Assisted Telephone Interview (CATI) system which allowed real-time data capture and consolidation. To ensure data quality, on top of on-site supervision, voice recording, screen capturing and camera surveillance were used to monitor the interviewers' performance. |
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| Weighting method | : | The data reported have been adjusted according to the provisional figures obtained from the Census and Statistics Department regarding the gender-age distributions of the Hong Kong population at the end of 2007 | |
| Sample size | : | 1,213 successful cases | |
| Effective Response rate | : | 75.5% | |
| Std. sampling error | : | Less than 1.4% |
